Tips & Advice

10 Tips for launching a food & drink brand

10 Tips for launching a food & drink brand

Whether you are setting up a start-up business, hussling a side project, or introducing a new brand or product range to an existing business, here are my 10 Top Tips - well 11 tips in fact, for launching a food & drink business - or any business in fact.

How to do your own PR

Have you ever wondered how to get your product or service featured in the national press, featured in a glossy magazine or reviewed online?

If you have some exciting news to share, a brand new product or service, opened a new restaurant or shop, won an award or anything else you want the world to know about your brand, this workshop is packed with ideas of how to get your story into newspapers, magazines and digital media without the cost of investing in a PR agency.

In this workshop, I will share:

  • What is PR

  • How to tell your story and what makes it news

  • Ideas for how to get your brand and product into the media

  • Insight into how the media works

  • Tips on how to approach and build relationships with journalists

  • How to write a press release

  • How to maximise the PR you receive

This workshop was delivered for the Norfolk and Suffolk Food Innovation Cluster - which provides networking, training and support for food and drink businesses in the region.

If you have questions about PR or do need a bit of help, get in touch.

How to do your own PR workshop

Hospitality Mavericks Podcast interview

I’ve long been a fan of the podcast Hospitality Mavericks, so I was really excited to be asked by its host Michael Tingsager, to join him to chat about my work as an executive coach and running leadership development programmes.

We talk about the difference between leadership and management, how to build a strong, happy and engaged team, changing expectations of work life and just some of the challenges facing business leaders today.

I also share my own story of how I moved from hospitality and food & drink branding and communications to become a business coach, and how I build healthy routines and lots of exercise to look after myself.

You can listen to the podcast on all the usual podcast channels from Spotify, Apple, Google, Amazon and below on YouTube.

I highly recommend all the podcasts on Hospitality Mavericks!

Find them all here: Hospitality Mavericks >

10 Marketing Tips for reopening hospitality in 2021

10 Marketing Tips for reopening hospitality in 2021

We now have a roadmap for reopening after months of closure for pubs, restaurants across the UK. Now more than ever staying in regular contact with your customers will be key to a successful reopening in spring 2021. The most successful hospitality businesses that will emerge from the train wreck of lockdown, will be those who understand the emotional connection and use it to bond with their customers. Here are our top 10 tips for communicating with hour customers and rebuilding your hospitality busines.

2021 UK Restaurant Trends and Predictions

2021 UK Restaurant Trends and Predictions

Boom or Bust for restaurants in 2021?

If 2020 taught us anything, it’s that it’s impossible to predict the future, so the idea of making any predictions or looking at hospitality trends for 2021 seems like a foolish exercise. There are those who predict a boom in the hospitality sector in the second half of 2021. Yet, starting the new year in another full lockdown with expectations that it will last until spring, the hospitality industry faces enormous challenges in 2021.

Here are my predictions for UK restaurants, pubs and hospitality businesses in 2021.

2020 UK Restaurant Trends and Predictions

2020 UK Restaurant Trends and Predictions

2019 saw the extensive decline in the UK restaurant sector, as widely predicted rising costs, strong competition coupled with Brexit uncertainty led to weakening consumer demand and challenging times for the industry. But what does 2020 have in store for Uk restaurants?

Millennials make-up almost a quarter of the UK population so cracking this market is key to restaurant and pub operators’ success in 2020. Yet they are increasingly difficult to attract.

Here are some of our predictions for the UK restaurant trade in 2020.