Whether you are setting up a start-up business, hussling a side project, or introducing a new brand or product range to an existing business, here are my 10 Top Tips - well 11 tips in fact, for launching a food & drink business - or any business in fact.
How to do your own PR
Have you ever wondered how to get your product or service featured in the national press, featured in a glossy magazine or reviewed online?
If you have some exciting news to share, a brand new product or service, opened a new restaurant or shop, won an award or anything else you want the world to know about your brand, this workshop is packed with ideas of how to get your story into newspapers, magazines and digital media without the cost of investing in a PR agency.
In this workshop, I will share:
What is PR
How to tell your story and what makes it news
Ideas for how to get your brand and product into the media
Insight into how the media works
Tips on how to approach and build relationships with journalists
How to write a press release
How to maximise the PR you receive
This workshop was delivered for the Norfolk and Suffolk Food Innovation Cluster - which provides networking, training and support for food and drink businesses in the region.
If you have questions about PR or do need a bit of help, get in touch.
10 Marketing Tips for reopening hospitality in 2021
We now have a roadmap for reopening after months of closure for pubs, restaurants across the UK. Now more than ever staying in regular contact with your customers will be key to a successful reopening in spring 2021. The most successful hospitality businesses that will emerge from the train wreck of lockdown, will be those who understand the emotional connection and use it to bond with their customers. Here are our top 10 tips for communicating with hour customers and rebuilding your hospitality busines.