British Motor Heritage - Strategy & Culture Transformation
Client: British Motor Heritage
Project: Strategy, Culture & Brand Workshops
What they needed: Clarity of purpose, aligned strategic priorities, improved culture, and a joined-up approach to brand and marketing communications.
What we delivered: A two-part workshop programme for the Board and wider team, combining strategy development, brand positioning, and culture definition.
Result: A co-created Purpose, Mission, Vision, and Values, refreshed strategic priorities, identified customer segments, and a practical roadmap to drive marketing, leadership and workplace culture forward.
Client: British Motor Heritage
Client: British Motor Heritage
Project: Leadership Strategy Workshop & Culture Transformation | Spring 2025
What they needed: Clarity of purpose, aligned strategic priorities, improved culture, and a joined-up approach to brand and marketing communications.
What we delivered: A two-part workshop programme for the Board and wider team, combining strategy development, brand positioning, and culture definition.
Result: A co-created Purpose, Mission, Vision, and Values, refreshed strategic priorities, identified customer segments, and a practical roadmap to drive marketing, leadership and workplace culture forward.
British Motor Heritage
The Context
British Motor Heritage, a business steeped in the craftsmanship and manufacture of parts for classic British cars.
The business needed to review and articulate what it stood for, who its customers were, and how its internal culture supported the brand experience. There was a sense of fragmentation across departments and a desire to clarify direction, modernise communications, and engage employees in shaping the future of the company.
What we delivered:
We began by getting to know the business inside and out before designing and facilitating a Leadership Team Strategy Workshop and a day to involve the wider staff in shaping its culture.
We created an employee engagement pulse survey to gauge the current mood, culture and engagement.
We interviewed managers in different departments to understand how people across the business were feeling. Insights revealed pride in the product, but mixed experiences around trust, communication, and visibility of leadership.
Workshop 1: The Board and Senior Leaders focused on strategic direction — refining Purpose, Mission, and Vision; completing a full SWOT; mapping customer segments and value propositions using the Business Model Canvas; and setting clear strategic priorities.
Workshop 2: involved about 15 managers and staff in shaping the company’s culture and values, exploring workplace behaviours, and translating strategy into meaningful, team-led action. Brand and culture were woven through every conversation, not treated as bolt-ons, but core business assets.
The Output and Results:
A co-created Purpose, Mission, and Vision
A defined set of core values and supporting behaviours
Clear strategic priorities and a sequenced roadmap for the next 12–24 months
Customer segments and personas mapped using the Business Model Canvas
Draft marketing strategy, communications plan, and brand messaging themes
A team-defined Culture Canvas with agreed actions on meetings, feedback, rituals, and leadership visibility
Department-level SMART goals aligned to the wider business strategy
Outputs are now being used to guide strategic decisions, leadership communication, and the next phase of brand development.
Do you need space to refresh your strategy or culture?
We can help you to align your strategy with your customers and stakeholders and create a culture that supports your brand?
Grace & Green - Strategy Off-Site
Client: Grace & Green Project: Strategy Off-site
What they needed: As part of an investment round and an ambitious next phase of growth, Grace & Green had set bold new strategic priorities. They needed to bring these to life for the whole team—building understanding, ownership, and accountability.
What we delivered: A two-part workshop series blending strategic clarity, creative problem-solving, and practical action planning to connect the team with the vision and translate KPIs into concrete team goals.
Key result: Clear ownership for every KPI, defined SMART goals, and a stronger sense of collaboration and accountability across the organisation.
Client: Grace & Green
Project type: Strategy and Action Planning workshops | Autumn 2024
What they needed: As part of an investment round and an ambitious next phase of growth, Grace & Green had set bold new strategic priorities. They needed to bring these to life for the whole team - building understanding, ownership, and accountability.
What we delivered: A two-part workshop series blending strategic clarity, creative problem-solving, and practical action planning to connect the team with the vision and translate KPIs into concrete team goals.
Key result: Clear ownership for every KPI, defined SMART goals, and a stronger sense of collaboration and accountability across the organisation.
“As part of our investment round and the next phase of our growth, we had set bold new strategic priorities. Growth Space designed a workshop that brought those priorities to life for the whole team, sparking creative and innovative thinking, improving collaboration and accountability. The session left us inspired, motivated, and committed to moving forward together.”
The Context
Grace & Green is a purpose-led, Bristol-based business producing exceptional, sustainable period and hygiene products. Ranked among the highest-scoring B Corps globally, they are driven by a mission to make safe, sustainable products a basic right.
The leadership team had mapped out bold strategic priorities as part of their current fundraising round which included expanding their Period Dignity scheme, innovating in product development, protecting and commercialising IP, scaling internationally, and enhancing sustainability. The challenge was to ensure the whole team understood, believed in, and took ownership of these goals so that ambition translated into action.
Grace & Green Strategy Off-site
What we delivered:
Two full-day workshops for the whole team, which included:
Aligning personal and team commitments with Grace & Green’s values.
Revisiting purpose, mission, vision, and values to create a shared sense of purpose.
Exploring how values show up in daily work and identifying behaviours critical for success.
Unpacking strategic priorities for 2025.
Creating KPIs into SMART goals in cross-functional teams.
Using process mapping to identify bottlenecks, inefficiencies, and improvement opportunities.
Defining clear ownership for each KPI, ensuring every team knew its role.
Checking progress, shared early wins and challenges.
Refining goals and reinforcing accountability.
The Output and Results:
Clear ownership of each KPI, with team leads and contributors identified.
SMART goals and action plans for every KPI.
Practical process improvements identified to remove inefficiencies.
Increased collaboration between departments.
Stronger accountability culture through regular progress reviews and shared commitments.
A more motivated, inspired team aligned on delivering Grace & Green’s 2025 priorities.
Do you need support to refine and embed strategy & culture?
If your business is entering a new phase of growth and needs your team to think bigger, act with more ownership, and work together towards ambitious goals, we can help. Get in touch to talk about designing a workshop or programme that turns your strategic priorities into real, measurable action.
Two Tribes - Culture Transformation
Client: Two Tribes Brewery
Project: Culture & Values Workshop | March 2025
What they needed: A full review of Culture, Values and behaviours fit for a new phase of business growth and to feed into a rebrand.
What we delivered: A structured facilitated 1-day workshop for leaders to co-create their cultural foundations.
Key result: A clearly articulated purpose, refreshed values, and a behavioural framework to guide leadership, collaboration, and
Client: Two Tribes Brewery
Project: Culture Transformation | March 2025
What they needed: A review and reset of their Culture, Values and behaviours fit for a new phase of business growth and to feed into a rebrand.
What we delivered: What we delivered: A structured facilitated 1-day workshop for leaders to co-create their cultural foundations.
Key result: A clearly articulated purpose, refreshed values, and a behavioural framework to guide leadership, collaboration, and communication in the next growth phase of the business.
“Polly is a superb facilitator - warm and approachable but with enough firmness to keep a very dynamic session on track... She is brilliant.
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Two Tribes Culture Workshop
The Context
Two Tribes is a creative, collaborative brewery based in London, known for blending craft beer with music, food, and cultural partnerships. By early 2025, the business was evolving, a new senior leadership team was in place, a rebrand was in motion with a creative agency, and the company was shifting from startup to something more strategic and sustainable.
With big ambitions ahead, the senior team recognised that brand alone wouldn’t get them there, they needed the culture to match.
They wanted to define their culture, identify the values that would support future decisions, and articulate the behaviours that would make those values visible and real — while ensuring they didn’t lose the soul and spontaneity that had made Two Tribes what it was.
What we delivered:
We designed a full-day Culture Workshop for the leadership team to review and co-create their Culture, Values and Behaviours.
Design & Discovery:
We began by getting to know Two Tribes: the brand, the culture and the people. A company-wide survey revealed how people experienced the culture today - what was working, where the gaps were, and what mattered most. The insights helped shape the workshop agenda and were shared at the start of the session to set the context and invite honest conversation.
We designed a high-energy, 1-day workshop for the leadership team, combining:
Create space to step out of day-to-day dynamics, speak more openly, and engage in deeper reflection.
Provide structure and provide a neutral voice to guide the conversation and keep momentum going.
A blend of individual reflection, small group discussion, and whole-room alignment to ensure everyone had a voice and ownership in the process.
Dot voting to identify priority values and behaviours with collective agreement.
Time to explore how leaders can role-model the culture they want to see, including hiring, feedback, communication, and decision-making.
The Workshop Experience:
The workshop centred on co-creation. The team worked through:
Purpose – identifying the core reason Two Tribes exists beyond beer. Through storytelling and facilitated dialogue, they landed on a clear and inspiring purpose statement to underpin both internal culture and external brand strategy.
Values – exploring how they want to work together, collaborate with partners, and show up in the world. Using the “culture inflators and deflators” activity, the team generated, discussed, and prioritised shared values that felt genuinely resonant.
Behaviours – translating values into action. Small groups defined specific examples of what each value looks like in day-to-day work, including what happens when it’s missing. This helped the team move from abstract ideas to tangible behavioural expectations.
Leadership – reflecting on their role in setting the tone. Leaders shared examples of how they could personally model the culture and influence others, across systems like hiring, onboarding, recognition, communication and decision making.
Rituals & Ceremonies – identifying ways to reinforce culture through shared habits, rhythms, and moments of connection such as team meetings, team fun, marking work anniversaries and birthdays.
The Outputs
The team left with a practical culture framework to guide the next phase of their growth, including:
A clearly articulated purpose statement to anchor brand and culture
A set of refreshed, agreed-upon values that feel authentic, ownable, and relevant
A behavioural framework that bring those values to life (and what to watch for when they’re missing)
Ideas for routines, rituals and ceremonies to reinforce team culture
Leadership reflections and commitments to role-model and embed the culture in everyday actions
A completed Culture Canvas linking all elements into one cohesive picture and to act as a living guide.
These outputs are now being used to inform internal communication, employee experience, onboarding, performance, and brand copy — ensuring culture and brand move forward in tandem
Testimonials
“We all felt that there was real value in the discussion and discoveries, and like it was the beginning of something really great. You are an excellent facilitator and did a wonderful job of eking out meaning and keeping us on track when we strayed.”
“Polly is a superb facilitator - warm and approachable but with enough firmness to keep a very dynamic session on track. She clearly has deep listening skills and can help uncover meaning and trends where they may otherwise go unnoticed. I highly recommend Polly for any facilitation needs, specifically in the workplace values space - she is brilliant.”
Would you like to transform your Culture?
If you want to create a culture framework that brings your brand to life from the inside out?
Let’s talk about how facilitation, structure, and space can make it happen.