Two Tribes - Culture Transformation
Client: Two Tribes Brewery
Project: Culture Transformation | March 2025
What they needed: A review and reset of their Culture, Values and behaviours fit for a new phase of business growth and to feed into a rebrand.
What we delivered: What we delivered: A structured facilitated 1-day workshop for leaders to co-create their cultural foundations.
Key result: A clearly articulated purpose, refreshed values, and a behavioural framework to guide leadership, collaboration, and communication in the next growth phase of the business.
“Polly is a superb facilitator - warm and approachable but with enough firmness to keep a very dynamic session on track... She is brilliant.
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Two Tribes Culture Workshop
The Context
Two Tribes is a creative, collaborative brewery based in London, known for blending craft beer with music, food, and cultural partnerships. By early 2025, the business was evolving, a new senior leadership team was in place, a rebrand was in motion with a creative agency, and the company was shifting from startup to something more strategic and sustainable.
With big ambitions ahead, the senior team recognised that brand alone wouldn’t get them there, they needed the culture to match.
They wanted to define their culture, identify the values that would support future decisions, and articulate the behaviours that would make those values visible and real — while ensuring they didn’t lose the soul and spontaneity that had made Two Tribes what it was.
What we delivered:
We designed a full-day Culture Workshop for the leadership team to review and co-create their Culture, Values and Behaviours.
Design & Discovery:
We began by getting to know Two Tribes: the brand, the culture and the people. A company-wide survey revealed how people experienced the culture today - what was working, where the gaps were, and what mattered most. The insights helped shape the workshop agenda and were shared at the start of the session to set the context and invite honest conversation.
We designed a high-energy, 1-day workshop for the leadership team, combining:
Create space to step out of day-to-day dynamics, speak more openly, and engage in deeper reflection.
Provide structure and provide a neutral voice to guide the conversation and keep momentum going.
A blend of individual reflection, small group discussion, and whole-room alignment to ensure everyone had a voice and ownership in the process.
Dot voting to identify priority values and behaviours with collective agreement.
Time to explore how leaders can role-model the culture they want to see, including hiring, feedback, communication, and decision-making.
The Workshop Experience:
The workshop centred on co-creation. The team worked through:
Purpose – identifying the core reason Two Tribes exists beyond beer. Through storytelling and facilitated dialogue, they landed on a clear and inspiring purpose statement to underpin both internal culture and external brand strategy.
Values – exploring how they want to work together, collaborate with partners, and show up in the world. Using the “culture inflators and deflators” activity, the team generated, discussed, and prioritised shared values that felt genuinely resonant.
Behaviours – translating values into action. Small groups defined specific examples of what each value looks like in day-to-day work, including what happens when it’s missing. This helped the team move from abstract ideas to tangible behavioural expectations.
Leadership – reflecting on their role in setting the tone. Leaders shared examples of how they could personally model the culture and influence others, across systems like hiring, onboarding, recognition, communication and decision making.
Rituals & Ceremonies – identifying ways to reinforce culture through shared habits, rhythms, and moments of connection such as team meetings, team fun, marking work anniversaries and birthdays.
The Outputs
The team left with a practical culture framework to guide the next phase of their growth, including:
A clearly articulated purpose statement to anchor brand and culture
A set of refreshed, agreed-upon values that feel authentic, ownable, and relevant
A behavioural framework that bring those values to life (and what to watch for when they’re missing)
Ideas for routines, rituals and ceremonies to reinforce team culture
Leadership reflections and commitments to role-model and embed the culture in everyday actions
A completed Culture Canvas linking all elements into one cohesive picture and to act as a living guide.
These outputs are now being used to inform internal communication, employee experience, onboarding, performance, and brand copy — ensuring culture and brand move forward in tandem
Testimonials
“We all felt that there was real value in the discussion and discoveries, and like it was the beginning of something really great. You are an excellent facilitator and did a wonderful job of eking out meaning and keeping us on track when we strayed.”
“Polly is a superb facilitator - warm and approachable but with enough firmness to keep a very dynamic session on track. She clearly has deep listening skills and can help uncover meaning and trends where they may otherwise go unnoticed. I highly recommend Polly for any facilitation needs, specifically in the workplace values space - she is brilliant.”
Would you like to transform your Culture?
If you want to create a culture framework that brings your brand to life from the inside out?
Let’s talk about how facilitation, structure, and space can make it happen.
