British Motor Heritage - Strategy & Culture Transformation
Client: British Motor Heritage
Client: British Motor Heritage
Project: Leadership Strategy Workshop & Culture Transformation | Spring 2025
What they needed: Clarity of purpose, aligned strategic priorities, improved culture, and a joined-up approach to brand and marketing communications.
What we delivered: A two-part workshop programme for the Board and wider team, combining strategy development, brand positioning, and culture definition.
Result: A co-created Purpose, Mission, Vision, and Values, refreshed strategic priorities, identified customer segments, and a practical roadmap to drive marketing, leadership and workplace culture forward.
British Motor Heritage
The Context
British Motor Heritage, a business steeped in the craftsmanship and manufacture of parts for classic British cars.
The business needed to review and articulate what it stood for, who its customers were, and how its internal culture supported the brand experience. There was a sense of fragmentation across departments and a desire to clarify direction, modernise communications, and engage employees in shaping the future of the company.
What we delivered:
We began by getting to know the business inside and out before designing and facilitating a Leadership Team Strategy Workshop and a day to involve the wider staff in shaping its culture.
We created an employee engagement pulse survey to gauge the current mood, culture and engagement.
We interviewed managers in different departments to understand how people across the business were feeling. Insights revealed pride in the product, but mixed experiences around trust, communication, and visibility of leadership.
Workshop 1: The Board and Senior Leaders focused on strategic direction — refining Purpose, Mission, and Vision; completing a full SWOT; mapping customer segments and value propositions using the Business Model Canvas; and setting clear strategic priorities.
Workshop 2: involved about 15 managers and staff in shaping the company’s culture and values, exploring workplace behaviours, and translating strategy into meaningful, team-led action. Brand and culture were woven through every conversation, not treated as bolt-ons, but core business assets.
The Output and Results:
A co-created Purpose, Mission, and Vision
A defined set of core values and supporting behaviours
Clear strategic priorities and a sequenced roadmap for the next 12–24 months
Customer segments and personas mapped using the Business Model Canvas
Draft marketing strategy, communications plan, and brand messaging themes
A team-defined Culture Canvas with agreed actions on meetings, feedback, rituals, and leadership visibility
Department-level SMART goals aligned to the wider business strategy
Outputs are now being used to guide strategic decisions, leadership communication, and the next phase of brand development.
Do you need space to refresh your strategy or culture?
We can help you to align your strategy with your customers and stakeholders and create a culture that supports your brand?
