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5 Steps to Building Brilliant Teams. 3. Commitment

Commitment in teams isn’t about getting everyone to agree - it’s about shared clarity and confidence in the way forward. Real commitment in teams doesn’t come from keeping everyone happy. It comes from clarity.

Without clarity, teams drift. Without commitment, teams stall.

This is the third blog in my series exploring how to build a brilliant team — inspired by Patrick Leconi’s Five Dysfunctions of a Team model.

 
 
Commitment Isn’t About Consensus — It’s About Clarity.

Commitment Isn’t About Consensus — It’s About Clarity.

Commitment in teams isn’t about getting everyone to agree - it’s about shared clarity and confidence in the way forward.

It’s not simply about people:

  • Saying yes when they don’t really mean it.

  • Agreeing — but not really committing.

Real commitment in teams doesn’t come from keeping everyone happy. It comes from clarity.

  • Clarity about why we’re here.

  • Clarity about what we’re trying to achieve.

  • Clarity about how we work together to get there.

Teams don’t need to agree on everything — but they do need to leave a conversation clear about the decision, aligned on the next steps, and committed to moving forward together.

Without clarity, teams drift.

Without commitment, teams stall.

This is the third blog in my series exploring how to build a brilliant team — inspired by Patrick Lencioni’s Five Dysfunctions of a Team model. In the first, we looked at Trust and in the second, we explored Healthy Conflict. Today, we’re talking about Commitment — and why it starts with clarity.

What Patrick Lencioni Says About Commitment

Patrick Lencioni describes commitment as the result of clarity and buy-in, not forced consensus or endless discussion. He makes it clear: Commitment doesn’t mean everyone always agrees. In fact, healthy teams often don’t agree during discussion — that’s a sign of healthy conflict (as we explored in the last article).

But once a decision is made, great teams commit fully — because they’ve had the chance to share their views, debate the options, and feel heard.

When commitment is missing in a team, Lencioni warns that indecision takes over. Meetings become circular. Actions get delayed. People leave conversations feeling frustrated or unclear about what’s happening next.

  • Without clarity, ambiguity creeps in.

  • Without buy-in, accountability drops.

  • Without commitment, results suffer.

As Lencioni puts it:

“A lack of commitment leads to ambiguity among team members about direction and priorities, which leads to lack of confidence and fear of failure.”

This is why clarity — of purpose, values, and ways of working — is essential. Teams need to know what they’re committing to, why it matters, and what’s expected of them.

What Drives Commitment in Teams?

Commitment happens when people are crystal clear on three things:

  1. Purpose — Why are we here?

  2. Values — How do we work together?

  3. Ways of Working — What does that look like day-to-day?

Let’s break them down.

Start with Purpose — Your WHY

As Simon Sinek says in Start With Why:

“People don’t buy what you do; they buy why you do it.”

Your team’s WHY is its purpose. It’s the reason you show up. It’s what gives meaning to the work. Ask your team:

  • Why does this team exist?

  • Why do we get out of bed every morning to do this work?

  • Why should anyone care?

Purpose brings people together and provides a north star for decisions and actions. It creates alignment and helps teams focus on what really matters.

Your HOW — Values in Action

Values are the principles that guide how you work, communicate, and collaborate. But they’re not just words on a wall or in an employee handbook. Real values are visible every day in behaviour. Great values should be:

  • Easy to understand

  • Relevant every day

  • Used to guide decision-making and action

Too often, company values are generic (Integrity! Excellence! Innovation!) and mean very little in practice. The real question is:

What does this value look like in action?

Values should clarify:

  • How we work together

  • What behaviours we expect from each other

  • What’s okay — and what’s not okay — here

Ways of Working — Clarity Removes Ambiguity

Commitment isn’t just about big-picture purpose. It’s about practical clarity too.

Clear teams agree on how they work together, so people know what to expect.

Here are some areas worth defining as a team:

  1. Meetings
    What’s the purpose of different meetings?
    How often do we meet?
    How do we make sure meetings lead to action?

  2. Communication
    What tools do we use for what? (Email, Teams, WhatsApp etc.)
    What’s the expected response time?
    How do we avoid overwhelm?

  3. Working Day
    What are our working hours?
    What’s expected around annual leave or out-of-hours messages?
    How do we cover for each other?

  4. Decision-Making
    How do we make decisions?
    What’s decided together vs by individuals?
    How do we communicate decisions clearly?

  5. Recognition, Feedback & Growth
    How do we recognise and reward values-driven behaviour?
    How do we support learning and development?
    How do we give and receive feedback?

Create a Team Charter

One of the most practical ways to build clarity and commitment is to co-create a Team Charter. This is a simple, shared document where you capture:

  • Your team’s purpose

  • Your values (and what they look like in action)

  • Your agreed ways of working

  • Your rituals and rhythms (how you meet, communicate, celebrate)

  • How you make decisions

  • How you give feedback

  • What you expect of each other

It’s not about creating more bureaucracy — it’s about removing assumptions. When teams create a Charter together, they have more ownership, more clarity, and more commitment. It becomes their shared agreement — a reference point for how they want to work and succeed together.


Reflection Exercise: How Committed is Your Team?

Take 10–15 minutes to reflect on this yourself — or use these prompts in your next team meeting to open up a powerful conversation about clarity and commitment. You can do this as a written journaling activity, a team workshop, or even a casual lunchtime chat — the key is honesty and curiosity.

Step 1: Reflect (solo or together)

  • Ask yourself (or your team):

  • Does everyone know why our team exists? Can we all say it in one sentence?

  • Are our values lived and visible — or just words on a wall?

  • Where is ambiguity showing up in how we work?

  • Where have we made assumptions that might need clarifying?

  • Are people confident in how we make decisions, give feedback, or manage priorities?

Step 2: Identify a commitment blocker

  • What’s one area where lack of clarity might be slowing us down, causing confusion, or creating friction?

  • What’s the impact of that — on performance, wellbeing, trust?

Step 3: Decide on a next step

  • What’s one thing we can define or revisit together — this week — to build clarity and alignment?

Bonus Tip: Use Post-its or an online board If you're doing this as a team activity, ask people to write anonymous thoughts on post-its or a shared digital board (e.g. Jamboard, Miro, or MURAL). For example:

  • “I’m not sure what our real priorities are right now.”

  • “Decisions are being made without clear communication.”

  • “I’m unclear on how feedback works here.”

  • Then group themes, discuss, and co-create a small action plan.

  • Need Help Creating Clarity & Commitment in Your Team?


Need Help Building Commitment in Your Team

Commitment doesn’t happen by accident — it happens when people feel clear, connected, and involved.

That’s where I come in.

I design and facilitate practical, human team workshops that help people get aligned on what matters most — and how they want to work together.

  • → Workshops rooted in insight and action.

  • → Tools to create clarity and shared purpose.

  • → Space for people to talk (really talk).

If you’d like to chat about how I could support your team, get in touch.

Call Polly on 07966 475195 or email polly@pollyrobinson.co.uk

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5 Steps to Building a Brilliant Team. No 2. Healthy Conflict.

When people hear the word conflict, most of us flinch. We think of drama. Arguments. Division. But healthy conflict makes ideas stronger, decisions better, and teams more committed to what happens next.

This is the second article in my series exploring how to build a brilliant team — inspired by Patrick Lencioni’s Five Dysfunctions of a Team model.

 
 
Conflict Isn’t the Problem — Avoiding It Is.

When people hear the word conflict in a work context, most of us flinch.

We think of drama. Arguments. Division.

We picture raised voices or awkward silences.

But healthy conflict in teams is none of those things.

Healthy conflict is about ideas, decisions, and direction — not personal attacks or point-scoring.

It’s the kind of debate that makes ideas stronger, decisions better, and teams more committed to what happens next.

This is the second article in my series exploring how to build a brilliant team — inspired by Patrick Lencioni’s Five Dysfunctions of a Team model. In the first, we looked at Trust as the essential foundation of teamwork. Today, we’re talking about something most teams avoid… Conflict.

As Patrick Lencioni puts it:

“If people don’t weigh in, they won’t buy in.”

Lencioni is clear: conflict in teams isn’t a bad thing — in fact, it’s essential.

Conflict is not personal — it’s about ideas, decisions, and direction.”

In The Five Dysfunctions of a Team, he explains that teams with high levels of Trust can disagree openly, challenge one another, and debate the best way forward — without fear of reprisal, blame, or tension.

Conflict is how good decisions get made. It’s how innovation happens. It’s how people feel heard and valued.

When we avoid it, we lose out — on clarity, commitment, and creativity.

Why Most Teams Avoid Conflict

Most teams avoid conflict not because they don’t care — but because it’s uncomfortable. Why?

  • We’re wired for harmony.

  • We want to be liked.

  • We worry about upsetting people.

  • And we assume that conflict always leads to confrontation.

But in avoiding the tough conversations, teams create a much bigger problem…

The Risks of Avoiding Conflict

Avoiding conflict doesn’t make tension disappear — it just pushes it underground. Here’s what it can lead to:

  1. Artificial Harmony
    Everything looks polite or aligned — but people are holding back. Opinions stay hidden, challenges go unspoken, and better ideas are lost.

  2. Loss of Commitment
    If you’ve not had a chance to contribute to a decision, you’re far less likely to feel ownership or commitment to it.

  3. Gossip and Side Conversations
    When people don’t feel safe to speak up in the room, the real conversations happen elsewhere — in corridors, in messages, in frustration. This erodes trust and alignment fast.

  4. Weaker Ideas & Decisions
    When teams avoid debate, assumptions go untested and decisions are made in an echo chamber. You lose the chance to stress-test ideas, spot blind spots, and surface creative thinking.

What Does Healthy Conflict Look Like?

Healthy conflict isn’t shouting matches or blame. It’s about respectful challenge, honest questions, and disagreement with shared purpose. Here’s the difference:

Healthy Conflict

  • Candid debate about issues

  • Direct feedback

  • Respectful disagreement with space for emotion

  • Challenging ideas without fear

  • Discomfort that leads to progress

Dysfunctional Conflict

  • Passive silence in meetings

  • "Yes, but…" behaviours

  • Resentment or eye-rolling

  • Avoidance of difficult topics

  • Personal attacks or blame-shifting

Teams with strong trust can disagree openly — and constructively — because they know it’s not personal.

“I’m challenging you because I care about getting this right.”

Different Styles of Handling Conflict

It’s also helpful to recognise that people handle conflict differently — and that’s okay.

The Thomas-Kilmann Conflict Mode Instrument (TKI) is a well-known model that outlines five typical approaches to conflict, based on how assertive or cooperative someone is. Understanding these styles can help you spot how people in your team naturally respond to disagreement — and how to adapt your approach.

 

Image from Bitesize Learning

 

No one style is ‘right’ or ‘wrong’ — but great teams (and leaders) learn to flex their approach depending on the situation.

  • Competing - Focused on winning. Useful in urgent situations needing quick decisions.

  • Collaborating -. Seeking win-win solutions. Ideal for complex issues where different perspectives strengthen outcomes.

  • Compromising - Seeking middle ground. Good for temporary or time-pressured solutions.

  • Avoiding - Steering clear of the issue. Appropriate if the issue is trivial or more information is needed.

  • Accommodating - Yielding to maintain harmony. Useful when preserving relationships is more important than the issue itself.

Practical Tools for Handling Disagreement Well

Here’s a toolkit you can use straight away to encourage better disagreement and honest conversation in your team:

  1. Listen First
    Fully understand the other person’s perspective before responding. Ask clarifying questions like:
    ”Can I check my understanding of what you’re saying?”

  2. Confirm the Facts
    Create a shared reality by stating what you’ve heard:
    “I understand you're suggesting X — have I got that right?”

  3. Own Your Reaction
    Use emotion constructively by owning your feelings:
    When I hear this, I feel concerned about X because…”

  4. Use “I” Language
    Frame concerns in a way that avoids blame:
    “I’m worried this could affect delivery” vs. “You’re not thinking about the deadline.”

  5. Return to Shared Purpose
    Bring the conversation back to mutual goals:
    “I know we both want this project to succeed — my concern is…”


Questions To Reflect On With Your Team

Use these in a team meeting or workshop to open up a healthy conversation about conflict:

  • What kinds of debate or disagreement do we tend to avoid here?

  • What’s the impact of avoiding those conversations?

  • What do we lose when we don’t challenge each other?

  • What signals show that healthy disagreement is tipping into unhelpful conflict?

  • Can you think of a relationship that grew stronger because of well-handled conflict? What made that possible?

  • What gets in the way of honest disagreement or speaking up here?

Team Exercise: Create Your Team Norm for Debate & Disagreement

Every team needs its own rules for healthy challenge. Ask your team:

  • How do we want to handle debate and disagreement going forward?

  • What behaviours will help us speak up and listen well?

  • What behaviours do we want to avoid?

  • What’s one phrase or action that helps you speak up, even when it’s hard?

  • What would make it easier to raise concerns or challenge something here?

Capture these as a Team Norm — something everyone can agree to and return to when things get sticky.

Reflection Exercise: What’s Your Relationship With Conflict?

Take 10 minutes to reflect — or bring this into your next team session:

Your personal conflict style:

  • When disagreement shows up in a meeting, what’s your instinct — speak up? Shut down? Smooth things over?

  • Which of the Thomas-Kilmann conflict styles do you tend to fall into?

  • When have you avoided a conflict — and what was the cost?

Your team’s culture:

  • Where is your team currently: artificial harmony or healthy debate?

  • What’s one conversation your team might be avoiding?

  • What’s one thing you could do this week to make disagreement easier or more productive?

  • Need Help Creating a Culture of Healthy Conflict?


Need Help Creating Healthy Conflict in Your Team

Disagreement doesn’t have to feel difficult — but it does take practice, confidence, and sometimes a bit of outside help.

That’s where I come in.

I design and facilitate practical, human team workshops that create space for honest conversation, respectful challenge, and better decision-making.

Whether your team avoids difficult conversations, plays it too safe, or just needs to build confidence in how to disagree well — I can help.

→ Workshops rooted in insight and action.
→ Tools to handle disagreement constructively.
→ Space for people to talk openly — and listen well.

If you’d like to chat about how I could support your team, get in touch.

Call Polly on 07966 475195 or email polly@pollyrobinson.co.uk

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Leadership, Teams, Trust Polly Robinson Leadership, Teams, Trust Polly Robinson

5 Steps to Build a Brilliant Team No. 1 It Begins with Trust

In this series, I’m exploring what makes teams succesful — and how to apply the ideas to your team to make it happy, motivated, and productive. First up - Trust.

I’m exploring Patrick Lencioni’s The Five Dysfunctions of a Team model not to dwell on dysfunction.

 
 
Trust is like Oxygen - we don’t notice it when it’s there, but when it’s not - everything feels harder.

We often take trust for granted in healthy teams, but the moment it starts to erode, we find ourselves in a very different environment - where even simple interactions and decisions feel like difficult.

That’s why trust sits at the heart of Patrick Lencioni’s Five Dysfunctions of a Team model. Without trust, teams don’t just move slower — they lose their ability to think, act and grow together.

Over the next five blogs, I’m going to explore each of the five elements of Lencioni’s model — but with a twist.

A Quick Intro to Lencioni’s 5 Dysfunctions of a Team Model

Patrick Lencioni’s Five Dysfunctions of a Team model is one of the most widely used frameworks in leadership and team development. First introduced in his 2002 book of the same name, the model outlines five core issues that undermine effective teamwork: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results.

"If you get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time."

Patrick Lencioni, The Five Dysfunctions of a Team

It’s often shown as a pyramid — with trust as the essential foundation on which everything else is built. The model has been used in businesses of all sizes and sectors, from startups to global corporations, and continues to be a go-to reference for leaders who want to build stronger, more connected, high-performing teams.

 

The Five Dysfunctions of a Team

 

In this series, I’m using Lencioni’s model not to dwell on dysfunction, but rather than focusing on what goes wrong in teams (we’ve all seen plenty of that), I’m going to flip the lens to explore what good looks like — and how to apply the ideas to your team to make it happy, motivated, productive and succesful.

Here’s what’s coming in this series:

  1. Trust — the foundation for everything (this blog)

  2. Healthy Conflict — why great teams argue well

  3. Commitment — how to create clarity over consensus

  4. Accountability — how to hold each other to high standards

  5. Results — aligning your team around what really matters

Let’s start where every strong team starts with:

Trust.

What is Trust at Work? In teams, trust isn’t just about liking each other. It’s deeper and more practical than that. Trust means:

  • You’ll do what you say you’ll do

  • You’re telling me the truth

  • You have the team’s best interests at heart

  • You care about more than just yourself

When trust is missing, conversations feel more guarded. Decisions take longer. Feedback feels risky. Ideas stay unsaid.

Lencioni talks about vulnerability-based trust — the kind of trust where people feel safe enough to say:

  • “I need help.”

  • “I got that wrong.”

  • “I don’t know the answer.”

Two Types of Trust (and Why You Need Both)

Think about trust in two ways:

1. Trust in Competence

This is the trust that comes from credibility and reliability.

  • Do I trust that you know your stuff?

  • Have you shown up consistently over time?

  • Can I rely on you to deliver?

Credibility is about knowledge, experience and expertise.

Reliability is about showing up, keeping promises, and doing what you said you would.

2. Trust in Relationships

This is the relational side of trust — openness, integrity, fairness.

  • Do I trust that you’re honest with me?

  • Do I trust your intentions?

  • Do I believe you care about me and the team?

When teams have both competence-based trust and relationship-based trust, they move fast, collaborate well, and have the resilience to navigate change together.

Trust is Built (or Eroded) in Every Interaction

Every single interaction we have either strengthens or weakens trust. This is the often invisible dynamic at play in teams. Over time, our experience of working with someone sets an expectation for the future.

If they deliver on their promises? Trust grows.

If they disappear when things get tough? Trust declines.

It’s that simple.

Practical Ways to Build Trust in Your Team

Here’s where it gets practical. If you’re a founder or leader, trust starts with you. People watch what you do more than what you say.

These are some of the most effective trust builders I see in great teams:

1. Be Consistent & Reliable

Make and keep promises — big and small

Show up when it matters

Communicate clearly and follow through

2. Be Vulnerable

Be honest about what you know and what you don’t

Share mistakes and learnings openly

Avoid exaggerating or covering up

3. Build Personal Connection

Get to know people beyond their role

Create space for human conversations

Show curiosity about who they are

4. Focus on the Collective

Be clear that the team’s success comes first

Role model collaboration over competition

Celebrate team wins

5. Give and Receive Feedback

Make feedback part of everyday culture

Be candid, clear and curious

Model how to receive feedback well

What Destroys Trust Fast?

Trust is hard won and easily lost. Watch out for these common trust deflators:

  • People acting in self-interest over team interest

  • Lack of transparency in decisions

  • Unresolved personal conflicts

  • Leaders avoiding hard conversations

  • Broken promises

Final Thought: Trust is a Choice

Trust is the starting point for everything that makes a team work, but it’s not a given. It’s built with intention, attention, and action.

As a leader, you can’t make people trust each other. But you can create the conditions where trust is most likely to thrive. Ask yourself:

  • What’s one thing I could do this week to strengthen trust in my team?

  • Where might I need to rebuild or repair trust?

In the next blog in this series, I’ll explore why healthy conflict is a sign of a strong, connected team — and how to create a culture where ideas (and disagreements) can be shared safely.

Because trust isn’t about avoiding conflict — it’s about knowing we can get through it together.

Reflection Exercise: How Strong is Trust in Your Team?

Take 10 minutes to reflect on these questions — or even better, talk them through with your leadership team.

  1. Where is trust strong in your team?
    Who do people naturally turn to for help?
    Where do you see openness, honesty, and healthy challenge?

  2. Where might trust be fragile or under strain?
    Are there unspoken tensions, silences, or things left unsaid?
    Do people hesitate to ask for help or admit mistakes?

  3. What small action could you take this week to strengthen trust?
    Could you share a learning or mistake openly?
    Ask for feedback?
    Make a commitment — and follow through?


Need Help Building Trust in Your Team?

Trust can be built. But it takes time, intention — and sometimes a bit of outside help.

That’s where I come in.

I design and facilitate team workshops that create space for honest conversation, stronger relationships, and practical tools for working better together.

Whether your team is growing fast, navigating change, or just feeling a bit disconnected - I can help.

I design and facilitate practical, human team workshops that help people connect, communicate better, and build the trust they need to work brilliantly together.

  • → Workshops rooted in insight and action.

  • → Tools to build trust and healthy challenge.

  • → Space for people to talk (really talk).

If you’d like to chat about how I could support your team, get in touch. Call Polly on 07966 475195 or email polly@pollyrobinson.co.uk

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Building Brilliant Teams: Tips for Founders and Entrepreneurs

Starting a business is exciting, intense, and full of unknowns. But one of the biggest challenges and opportunities you'll face as a founder is building your team. Who you hire, how you lead, and the culture you create will make or break your business.

Here are Tips for Founders and Entrepreneurs.

 
 

Starting a business is exciting, intense, and full of unknowns. But one of the biggest challenges—and opportunities—you'll face as a founder is building your team. Who you hire, how you lead, and the culture you create will make or break your business.

Today, I joined the University of Bristol, Bristol Innovations for founders about how to build an effective team, nailing the technical and commercial, balancing a growing team with business demands and importantly, how to develop leadership qualities yourself. The ability to build a team is one of the key entrepreneurial skills, and you need to convince people that the new venture is worth joining at a risky early stage. Stakeholders such as investors, partners and customers will look for a strong team when evaluating new businesses.

I spoke with other founders and leaders about how to build effective teams and develop leadership skills early on in your entrepreneurial journey. These lessons are rooted in human connection because business is ultimately about people. Here are the key takeaways, practical actions, and thought-provoking questions to help you grow a team with trust, clarity, and confidence.

1. Start with Self-Awareness

Great teams begin with great self-awareness. Before hiring, ask yourself:

  1. What am I brilliant at?

  2. What drains me?

  3. What do I avoid?

  4. What gaps do I need to fill

  5. How do I lead under pressure?

  6. What sort of company culture do I want to create?

Emotional intelligence - being able to understand ourselves and others and use and manage your own emotions in positive ways to build relationships, trust, empathy and communication to manage stress, overcome challenges, and defuse conflict. Building strong relationships starts with knowing yourself first.

Action: Write down your top 3 strengths and 3 things you struggle with. What kind of person would balance you out?

Reflection: Understand your patterns, blind spots, and stress responses.

2. Founding Teams Need More Than Technical Talent Technical

Technical and commercial skills might get your business started, but trust, alignment, and communication sustain a team. So it’s crucial to define roles, expectations, and decision-making processes early.

Great teams are built on trust and a culture of feedback, not just technical excellence.
— Harvard Business Review

Brilliant teams balance technical expertise (hard skills) with shared purpose and vision, psychological safety and diverse strengths. If people don’t believe in the mission or don’t feel psychologically safe, they won’t contribute their best ideas. As human beings, we’re hardwired for connection. Diversity of thought matters as much as diversity of expertise — founders should intentionally build teams that challenge their thinking, not just execute on it.

Think like a football manager.

It’s like assembling a football team – you need a mix of defenders, midfielders, and strikers to cover all areas of the pitch
— James Caan

Action: Hold a ‘ways of working’ conversation with your co-founder. Explore how you communicate, handle conflict, and make decisions.

In the early days, how you work together is just as important as what you’re building.

3. Leadership is a Behaviour, Not a Title

Leadership is about stepping up from being the person who does the job to being responsible for the people who do the job. Leadership not just about being in charge and directing others, it’s how you show up, communicate, and respond. It’s a daily practice in being human. As the founder you set the tone - how you communicate, the standards you hold, how you respond when things go wrong will set an example for others to follow.

We sometimes assume leaders are born—but leadership lives in the everyday moments and how we interact with others.

What makes a good entrepreneurial leader?

  • Empathy and emotional intelligence

  • Resilience (the ability to keep your cool) and to persevere through change and uncertainty

  • Clarity and courage in communication

  • Ability to build and maintain Trust

Startups grow at the speed of trust — not just strategy.

4. Your First Hires Shape Everything

Your first employees aren’t just there to get the job done - they co-create the culture. Your first team members set the tone for how your company operates and grows.

When you start to recruit start by evaluating the gaps you need to fill to free you up to focus on strategy and where you add most values. The most successful leaders all talk about bringing in brilliant people with skills and experience to complement them - whether that’s in finance, marketing and sales or anything else. Think like a football manager - you need a range of skills.

Who to hire first:

  • Someone who frees up you, the founder, to focus on strategy

  • People who align with your values and mission

  • Co-founder with complementary strengths (business/tech)

  • Product Manager to own development and customer alignment

  • Technical Lead/CTO for the tech stack

  • Marketing & Sales Lead to drive growth

  • Operations Manager to run the day-to-day

When to go full-time:

In the early days bringing in freelance, fractional or part-time specialists is a flexible approach that can reduce costs, but how do you know when it’s time to hire someone on a permanent basis?

  • When the role is central, ongoing, and needs ownership

  • When alignment and trust are already strong

Hiring traps to avoid:

  • Hiring too quickly or out of desperation

  • Hiring with a short-term view rather than looking for people who can grow with your business.

  • Avoiding difficult performance conversations

  • Assuming everyone’s motivated by the same things

5. Building Culture (Intentionally)

Culture isn’t a ping pong table or buying pizzas for your team on a Friday - it’s how you behave when things are tough. It’s built moment by moment, conversation by conversation. Being part of a small team makes it much easier to feel included and close to the action, which is a stark contrast to most large corporations with thousands of employees and a huge distance between the people on the ground and management. Use this to your advantage by building and advertising a positive and inclusive company that will give you an advantage over large corporations.

You need to build a culture that’s about shared trust, open dialogue, and learning from each other’s perspectives.

Teams build a business, Culture Builds a team.
— David Hiatt

Action: Define the values and behaviours you want your team to embody and talk about them in your recruitment ads and job descriptions as well as the technical skills you need. Explore values fit in the interview process and emed your values through your onboarding process.

How to embed culture early:

  • Define your purpose core values and communicate them clearly

  • Lead by example—people mirror your behaviour

  • Create rituals and ceremonies: shout-outs, team check-ins, feedback loops

  • Promote work-life balance to protect wellbeing

  • Build psychological safety by encouraging feedback and experimentation

Trust is built in small decisions—how leaders communicate, how they respond to mistakes, and how they empower their teams.

Strong relationships at work—partnerships, friendships, mutual support change everything. They make us feel safe, seen, and part of something bigger. That’s where culture becomes real.

Action: Ask yourself daily: What am I doing today to build trust in my team?

6. Attracting Top Talent

Startups often can’t compete on salary, but they can compete on creating a meaningful workplace. When you don’t have the budget for large salaries, and the value of options is still a ways off, you should look beyond the salary to create a great culture and opportunities for growth and development as the business grows.

Founders’ reflection: How are we showing people this isn’t just a job but a mission?

Tactics that work:

  • Offer equity to build ownership and long-term commitment

  • Create a compelling vision that excites and connects people to purpose

  • Leverage your network and seek referrals from people you trust

  • Emphasise learning, growth, and opportunities to shape the business

  • Use social media and your website to showcase your company culture, share success stories, and post job openings.

  • Think beyond the salary - Offer perks like flexible work arrangements, remote work options, professional development opportunities, and wellness initiatives. 

7. What Makes a Good First Hire

Start-ups can be pressured, constantly shifting and adapting

g. The best team members are:

  • Adaptable

  • Curious

  • Great communicators

  • Willing to learn and unlearn

  • Emotionally intelligent and collaborative

  • Values-aligned and invested in the mission

  • Self-awareness about strengths and limitations

  • A growth mindset

  • The ability to connect the dots and ask great questions

  • Respect for others’ perspectives and appreciation of difference

When we build strong relationships through meaningful conversations, we experience the journey differently than if we try to do it alone.

8. Managing Small Teams Under Pressure

I often see teams underestimate the importance of internal communication, people skills, or culture-building in the early stages — they focus on the product, not the people building it. But these things shape your success more than you think. Startups are intimate. Small teams work closely, and pressure can strain relationships. To thrive:

  • Set clear roles and expectations

  • Create a culture of regular and open feedback

  • Make space to hear all voices

  • Create Psychological Safety

“Conflict is natural—how you handle it defines your culture.”

Don’t forget: Respect and appreciation build trust. The more we connect, the more we realise we’re more alike than different. We’re all human, and that shared humanity is the foundation of great teams.

9. Encourage Collaboration and Innovation

Innovation thrives when people feel safe and supported. To build a creative, collaborative environment:

  • Promote cross-functional collaboration—bring different perspectives together

  • Create a safe space for unconventional ideas and experimentation

  • Empower your team to take ownership and make decisions

  • Recognise and reward initiative and creative contributions

  • Trust and transparency create strong teams

Action: Celebrate progress, not just results. Make sure people know it’s OK to try, fail, and learn.

10. Scaling the Team

As your startup grows, managing and scaling your team gets more complex. What worked with 5 people won’t work with 25.

Tips for scaling well:

  • Keep your values front and centre

  • Create simple but effective onboarding and communication systems

  • Invest in developing leadership across your team - Mentor and grow your future leaders

  • Hire for both today’s needs and tomorrow’s growth

  • Cultural check-in: As we grow, are we staying true to what matters most? Are we still a team, or are we becoming disconnected departments?

Final Thoughts

Start with your why, and find people who share your curiosity and energy.


We are better together—because we are built for connection. Whether you’re hiring your first teammate or growing a leadership culture, remember that relationships are the real engine of every business.

You don’t have to do it all—you just have to build something together, with trust, humanity, and purpose at the centre.


If you’d like support developing your leadership or building a high-trust team? I’d love to help drop Polly a message or book a call here >

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Creating Culture, Connection and Collaboration in a Hybrid Team

Hybrid and Remote working is here to stay, despite the fact that some businesses are enforcing a return to the office.

How can leaders build a culture of trust, collaboration, and psychological safety in teams when we can’t be physically close?

 
 

I’ve been reading Daniel Coyle’s The Culture Code, and it's a reminder of how much the world of work has changed since it was published just six years ago.

In the book, Coyle emphasises the impact of physical proximity in building trust, collaboration, and a strong team culture. He suggests that it’s easier to create connections and a shared sense of purpose when teams are physically close.

Today businesses are grappling with the challenge of balancing some employees' preference for hybrid working, while others want to return to the office. Then there are the needs of the business that are pushing some organisations to enforce a return to the office on a more regular, if not, full-time basis. There’s no simple solution.

So, what does that mean for how we build a culture of trust, collaboration, and psychological safety in teams when we can’t be physically close?

It’s all about creating another kind of proximity—emotionally, virtually, and through human-to-human interaction. Here are a few ways we can adapt Coyle's insights to the modern hybrid and remote workplace:

  • Build Belonging
    Just because teams aren’t physically together doesn’t mean they can’t feel close. Can you create virtual "watercooler" moments or spontaneous interactions through video calls or chat channels? These can replicate those spontaneous office interactions that help people bond. Can you meet for breakfast, lunch, or after-work drinks just for fun?

  • Create Connections:
    When team members are scattered across different locations, it’s easy for people to feel isolated or left out. Checking in with people individually and as a team is even more important when we're not physically together. Emails, Teams or Slack messaging lack that opportunity for real human-to-human connection that we all need. Use video calls and start with a chat to show you care about each other as individuals before jumping into the meeting's agenda.

  • Set Clear Expectations, Roles and Boundaries
    One of the biggest challenges in remote teams is lack of clarity around roles and responsibilities. This can lead to confusion and missed expectations. To avoid this, ensure that each team member has a clear understanding of their role within the team and how they contribute to the team’s success. This clarity helps to reduce stress and promotes a greater sense of purpose and alignment.. Also, establish boundaries to protect work-life balance, especially in remote settings.

  • Co-create Your Culture, Values, and Behaviours:
    Your team culture will evolve whether you like it or not, so it’s crucial to involve everyone in consciously shaping it. For example, a culture where people turn up late for meetings, leave cameras off, and multi-task breeds more of the same behaviour. So, discuss and agree on your norms and expectations as a team.

  • Create Psychological Safety:
    Psychological safety refers to an environment where team members feel safe to take risks, make mistakes, voice concerns, and share ideas without fear of judgment. Create an environment where team members feel safe to speak up without fear of judgment or reprimand. Be vigilant to ensure that when someone shares their concerns or ideas, they are met with support, not dismissal. Praise openness and reinforce that transparency is both safe and valuable.

  • Celebrate Small Wins Together:
    Highlight shared successes and praise individual contributions or positive behaviours. Collective recognition goes a long way in building and maintaining motivation and trust.

  • Be Vulnerable and Empathetic:
    As the leader, role model transparency, vulnerability and empathy - acknowledge the challenges the team has faced, demonstrate vulnerability, and openly discuss how to address the ongoing issues. Leaders who embrace vulnerability help to cultivate psychological safety by showing that it’s okay to admit mistakes, ask for help, or not have all the answers.

  • Have fun together:
    Introduce fun team-building activities - not just for work-related tasks but also on getting to know each other as individuals. This could include storytelling sessions, where team members share more about their lives outside of work. Remember those virtual pub quizzes or wine and cheese tastings we did during lockdown?

Hybrid work doesn’t have to mean disconnected teams. It can be an opportunity to build a stronger, more resilient culture.

How do your teams build connection and trust when you're not physically close?

***

If you would like to strengthen the culture, communication and collaboration of your remote or hybrid team, get in touch with Polly to discuss how a facilitated team workshop could help. Contact Polly by email on polly@pollyrobinson.co.uk or call 07966 475195.

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Leadership, Tips & Advice Polly Robinson Leadership, Tips & Advice Polly Robinson

The Power of Bravery and Curiosity - Lessons from Socrates for Founders and Leaders

What can a Greek philosopher possibly have to help today's business leaders and founders? Just a few things in fact: Curiosity, bravery, the willingness to grasp change and pick yourself up when things go wrong or when you feel stuck.

Here we explore what Socrates can teach us about luck versus bravery, creating our own opportunities and being a brave leader.

How often have you been told: “You’re so lucky” when you make a bold change or decision?

  • You’re so lucky to be doing what you love.

  • You're so lucky to be your own boss.

  • You’re so lucky to have grown so fast.

  • You’re so lucky to have secured funding.

It's a pattern I've noticed throughout my life from friends who feel stuck in jobs they don't love, or who dream about turning their side hustle into a business. From when I went freelance after my first baby was born 21 years ago, to when I launched a food events business that got regular national media coverage and when I fulfilled a lifelong dream to live to Bristol and moved on last year from one side of the country to the other.

But is it really luck? Or is it something else—bravery, curiosity, tenacity and a willingness to embrace change?

Not one of these transitions in my personal or professional life has been handed to me on a plate. They've not been easy. But something drove me forward . . .

Socrates said:

“The secret of change is to focus all of your energy not on fighting the old, but on building the new.”

Every time I’ve faced a crossroads—whether it was moving, starting a business, retraining as a coach - I could have focused on the obstacles and the reasons not to do it. Instead, I focused on what I was creating: a new chapter, new friendships, new experiences, and new opportunities.

What is it that keeps some people moving forward, even in uncertainty?

Luck vs. Leadership

Successful leaders and founders don’t wait for luck to guide them—they take action. They stay curious, ask better questions, and step into uncertainty. Yet, when they make bold decisions, others often see it as luck rather than intentional effort.

Socrates said:

“Wonder is the beginning of wisdom.”

Curiosity is a leadership superpower. The best leaders don’t just accept things as they are; they challenge assumptions, explore new possibilities, and ask: What if? instead of What if it goes wrong?

The Courage to Do Something New

For leaders, especially in startups and scale-ups, this is critical. Growth requires constant adaptation. The best leaders focus on what they can create, not on what's behind them or what's holding them back.

How often do we resist change because we focus on the risks, rather than the opportunities? True leadership isn’t about avoiding fear—it’s about moving forward despite it.

The Courage to Fail

Of course, not everything goes to plan. Sometimes we make the wrong decision, fail at something, or fall flat on our faces. But that’s not failure—staying stuck is. Socrates reminds us:

“Falling down is not a failure. Failure comes when you stay where you’ve fallen.”

True resilience in leadership (and in life) is about getting back up, learning from the experience, and continuing forward. The most successful founders, leaders, and entrepreneurs don’t get everything right; they just refuse to let setbacks define them.

Socrates' wisdom is valuable for leaders:

  • Know Thyself: Great leadership starts with self-awareness. Examine your mindset, strengths, and blind spots.

  • Avoid Busyness: Socrates warned: “Beware the barrenness of a busy life.” Founders wear multiple hats, but being constantly busy doesn’t mean being effective.

  • Lead by Example: “True knowledge exists in knowing that you know nothing.” Admitting you don’t have all the answers fosters a culture of learning and innovation.

  • Think for Yourself: “To find yourself, think for yourself.” Challenge industry norms, avoid negative self-talk, and focus on what’s possible.

  • Set Goals with Reflection: Define a clear vision, take bold steps, and regularly reflect on progress.

Making Your Own Luck as a Leader

So if you feel stuck in a job you don't love, or stuck as a leader in a business facing significant challenges, be curious and brave. Ask yourself:

  • What if I tried?

  • What if this changes everything?

Socrates believed that questioning leads to growth and opportunity. Luck isn’t random—it’s about staying curious, asking better questions, and putting yourself in situations where opportunities can arise.

If Socrates was right when he said, “The unexamined life is not worth living,” then the most courageous thing we can do is to keep questioning, keep evolving, and keep stepping into the unknown.

That’s where growth happens. That’s where the so-called 'luck' happens


If you're feeling stuck or want support to be brave and make bold decisions, I’m here to help you discover your courage and curiosity.

Get in touch to chat about how Coaching can support you with your next bold move.

Call Polly 07966 475195 / email polly@pollyrobinson.co.uk

Book a free exploratory Coaching Session here >

Or find out more about Executive Coaching here >

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Why Trust is Essential for Fast-Growth Businesses

Trust is the glue that holds businesses together. When trust is high, people feel safe to take risks, express themselves freely, and innovate. In fast-paced, high-growth businesses, trust keeps teams focused and cohesive through rapid change and uncertainty.

We explore why trust matters and how to build and maintain it as you grow.

Early in my career, I was the third employee of an ambitious, fast-growing start-up. In the beginning, the atmosphere was electric—we were all highly motivated and committed to the success of the business, putting in the long hours to prove it. But after two years, things started to change. The founders became more distant, often out at meetings we knew nothing about or spotted whispering in corners.

What was going on?

We began to feel nervous about the lack of transparency. We imagined the worst—had we run out of money, were we facing redundancies or closure? We felt cut off when until then, we had all been involved in everything.

Rumours started spreading. Morale dropped, collaboration faltered, and people were stressed and grumpy with each other. Without trust and transparency, motivation and focus disappeared, and we suffered personally and as a business.

The Trust Challenge for Scaling Businesses

In the early days of a business, founders are involved in nearly every aspect of operations. This hands-on approach is natural—it reflects a driven, detail-oriented leader dedicated to getting the company off the ground. In small teams, relationships are close, communication flows, and people feel directly connected to decision-making and the company’s success.

But as a company scales, the dynamic changes. Founders must evolve from being ‘doers’ to leaders. They must let go of being involved in every decision and trust their managers and teams to take ownership. At the same time, founders must ensure that trust flows both ways—that their people believe in their vision, decision-making, and integrity.

Building trust in remote and hybrid teams requires even more effort since you lose the natural, organic moments of connection that happen in an office.

When trust is broken on either side, bottlenecks form, frustration rises, innovation stalls and collaboration suffers. It’s one of the toughest transitions for growing businesses.

Why Trust Matters in Leadership

Trust is the glue that holds businesses together. When trust is high, people feel safe to take risks, express themselves freely, and innovate. It can be hard to build and easy to damage.

In fast-paced, high-growth businesses, trust keeps teams focused and cohesive through rapid change and uncertainty.

Companies with high trust levels have:

  • More engaged people

  • Higher retention rates

  • Stronger collaboration

  • Faster innovation cycles

  • Higher productivity and profitability

According to Harvard Business Review, people at high-trust companies report:

  • 74% less stress

  • 106% more energy at work

  • 50% higher productivity

  • 13% fewer sick days

  • 76% more engagement

  • 29% more satisfaction with their lives

  • 40% less burnout

So, how can leaders build and maintain trust, particularly in fast-growing businesses?

Practical Steps to Build a Culture of Trust

1. Communicate with Transparency and Consistency

Lack of transparency is one of the biggest killers of trust. Leaders should provide regular updates on company goals, challenges, and key decisions.

  • Share the ‘why’ behind decisions to build understanding and buy-in.

  • Avoid sugar-coating problems—honest communication builds credibility.

  • Communicate in various ways - don’t rely on email or Teams, but talk to people face to face or by video in one-to-ones, team meetings and town halls to keep everyone informed.

  • Make an effort to know people beyond work conversations—pulling people into discussions fosters engagement and trust.

  • Actively encourage feedback and open dialogue. People should feel comfortable voicing their opinions without fear of backlash.

2. Build Personal Connections

  • Dedicate time for casual check-ins (not just work-related conversations).

  • Encourage people to get to know each other as human beings through work socials, having lunch together rather than at your desk, providing breakfast once a week and other ways to have fun together.

  • Show empathy by treating people as human beings - remember we're all unique and have different needs, personality profiles and lives outside work.

3. Lead with Consistency and Integrity

One of the most common ways trust is broken is when reality doesn’t match up to the purpose and values on the wall. Lead by example:

  • Follow through on commitments—people lose faith in leaders who don’t deliver on their promises.

  • It’s ok to not have all the answers — but have confidence in decision-making and be honest when you don’t have the answer.

  • Be fair—ensure equal access to growth opportunities and development for all team members. Make sure people working remotely have the same opportunities to speak up and be heard.

4. Trust Works Both Ways

We often think of trust as something people must have in leadership, but it goes both ways. As a leader, it’s not just about being trusted—it’s also about showing trust in your team.

  • Avoid micromanaging. Trust your people to get their work done and make decisions without micromanaging. Focus on outcomes rather than hours logged

  • Remote and hybrid working have changed team dynamics but find ways to keep everyone updated and involved whatever their location.

  • People take cues from leadership behaviour—model the values and behaviours you expect from your team.

5. Give Autonomy and Communicate the ‘Why'

If leaders micromanage or override decisions, people feel undervalued. Empower your team by giving them ownership and responsibility.

  • Explain the bigger picture: “We need X because Y.”

  • Engage people by asking open-ended questions like “How do you think we should approach this?” or “What was the thinking behind this decision?”

  • Help people see how their work aligns with company goals increases their sense of purpose.

6. Actively Listen and Act on Feedback

  • Create a culture where feedback is not only encouraged but acted upon.

  • Have regular check-ins, team meetings and one-to-ones to gauge how people are feeling.

  • Act on feedback and communicate changes based on team input.

  • Create psychological safety so people feel comfortable raising concerns

7. Be Vulnerable and Authentic

Leaders who admit mistakes, acknowledge uncertainties, and share their challenges create psychological safety. Showing vulnerability isn’t about weakness—it’s about authenticity.

  • Share lessons from past mistakes and areas for development.

  • Demonstrate humility and encourage people to do the same, creating a culture of learning rather than fear.

8. Create a Feedback-Driven Culture and Show Appreciation

  • Make feedback frequent, constructive, and two-way.

  • Ask for feedback as well as giving it to show that you value people' voices. e.g. "How can I support you better?”

  • Recognition and appreciation go a long way—thank people in public for their contributions.

Addressing Trust Challenges in Scaling Businesses

Scaling and fast growth - growing teams, shifting priorities, and a less cohesive culture bring unique trust-related challenges. Be proactive in maintaining trust through:

  • Strong Onboarding: Make sure new people integrate into the culture quickly and understand company values.

  • Clarity During Change: Frequent shifts in strategy can erode trust. Clearly communicate changes and the reasoning behind them.

  • Cross-functional Collaboration: As teams grow, silos can form. Encourage collaboration and relationship-building across departments.

Trust isn’t built overnight. It’s a daily practice shaped by small decisions—how leaders communicate, how they react to mistakes, and how they empower their teams.

For founders and leaders in scaling businesses, the shift from ‘doing’ to ‘leading’ is one of the hardest but most necessary transitions. The businesses that thrive are those where leadership trusts their teams to execute the vision, and in return, people trust that leadership has their best interests at heart.

Ask yourself: What am I doing today to build trust in my team?

If you want to strengthen trust in your team, Growth Space can help. Through tailored workshops, away days, leadership development programmes and coaching, we support leaders in creating open, high-trust environments where teams feel empowered, engaged, and aligned with your business goals. Get in touch to explore how we can design a program that fits your team’s unique needs.

Contact Polly: polly@pollyrobinson.co.uk Call 07966 475195

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AI and Other Challenges: Why Human-centred Leadership Still Matters in 2025

What will be the most important leadership trends and priorities in 2025?

As 2025 gathers pace, global economic uncertainty, rapid advancements in AI, and evolving workforce expectations are transforming leadership. The challenge? Harnessing these opportunities while staying human-focused.

Ask any business leader what they think are the most important leadership qualities, and they’ll typically say vision and drive, agility and resilience, innovative thinking, problem-solving, empathy, and trust. But what do these qualities look like in action?

What do we need from our leaders in 2025?

The leadership landscape is evolving rapidly. Global economic uncertainty, advances in AI and technology, and shifting workforce expectations are redefining the role of leaders. Success will require balancing these opportunities and threats without losing sight of people.

In 2025, Human-centred leadership will be more important than ever — an approach that strengthens relationships and drives meaningful connection.

Leadership Priorities for 2025

Navigate Economic Pressures

With Trump taking up his second residency in the White House and the UK government grappling with economic stability and the cost of living crisis, we face a volatile global economy. Not only does this bring challenges to business growth, but it also brings personal financial stresses. Leaders should:

  • Take a people-first approach: Offer financial wellness programmes, transparent communication about challenges, and flexible benefits to support employees through tough times.

  • Reassess business strategies: Build resilience by focusing on cash flow, operational efficiency, and adaptability to market shifts.

  • Invest in future growth: Despite challenges, now is the time to innovate and explore emerging opportunities, from AI to green technology.

2. Balance AI with the Human Touch

2025 is the year that AI becomes more mainstream, disrupting business and our working and personal lives. While AI offers opportunities for innovation and efficiency, it also raises challenges around ethics, job security, and trust. In 2025, leaders must:

  • Integrate AI thoughtfully: Use AI to enhance decision-making, take on routine tasks and free up teams to focus on creative, strategic work. Blend technical skills with human-centric ones like critical thinking, collaboration, and empathy.

  • Address concerns openly: Communicate the role of AI and how it complements, not replaces human contribution. Build resilient teams that can adapt and thrive in the face of change.

  • Upskill your workforce: Empower employees with the tools and knowledge they need to thrive in an AI-driven world. Champion a continuous learning culture – allowing the time for people to learn and test and make it accessible to all.

“Good leaders are people who are trusted by followers."

3. Lead with Human-Connection and Empathy

Trust and empathy are the foundation of effective leadership in times of uncertainty. Hybrid and remote work means we spend less time together in person, which makes it harder for leaders to build those relationships. When we are physically together, it’s easier to see if someone is having a bad day or struggling with a task. Now, we have to rely on people to tell us, often over a message or, at best, a video.

This year, leaders need to be proactive and not neglect human skills (or what are often referred to as "soft skills"):

Focus on building trust and connection. This means having individualised relationships with each of your employees, which take account of their needs for flexibility and their well-being, and give each person a voice within the team

  • Develop emotional intelligence: Understand and respond to the needs of your team, fostering trust and loyalty.

  • Be empathetic: Rationally understanding people’s emotions and where they come from helps build trust, motivate, and engage people in the way that matters to them.

  • Genuinely care about your people: Remember everyone is different: different backgrounds, different outlooks and with different ambitions.

  • Strengthen team cohesion: Break down silos and encourage cross-functional collaboration to unlock innovation.

  • Be authentic: Authenticity over perfection: Leaders who are open about challenges and lead with integrity will foster loyalty and respect and will inspire teams with a clear vision for the future.

  • Prioritise well-being: As well as offering flexible work arrangements, ensure mental health and work-life balance are top priorities.

4. Embed Purpose and Values

The UK workforce is undergoing a demographic shift, with younger generations, particularly Millennials and Gen Z, making up a growing proportion of employees. These workers prioritise purpose, values, and ethical practices, seeking employers who align with their desire for meaningful work, social responsibility, and a positive impact on the world.

A shared sense of purpose is the key to resilient, innovative teams, especially in periods of change or pressure.

  • Define and live your values: Ensure your organisation’s purpose is embedded in daily operations, not just words on paper.

  • Align culture with strategy: Foster an environment where mission and values guide decision-making at every level. Be clear about the culture you want to create and communicate your values.

  • Lead by example: When leaders embody the company’s values, they create a ripple effect that enhances engagement and accountability.

6. Adaptability Is the New Superpower

The pace of change is relentless. The speed of adoption of ChatGPT is several magnitudes faster than it was for the internet or PCs, which means there is greater potential to get the use case wrong. For leaders, the risk the potential adoption of the wrong tech or software and hardware, which tends to happen with fast-changing technology.

In a year of disruption, leaders must be forward-looking, innovative, nimble, adaptable and willing to learn from inevitable failures.

  • Embrace agility: Be ready to respond to change quickly in response to evolving circumstances and technology. The future of work isn’t just about adapting to change – it’s about shaping it with intention and our incredible imaginations.

  • Monitor and review: closely monitoring external factors (political, economic, social or technology) and review, tweak or completely change course if required.

  • Encourage experimentation: Create a culture where teams feel safe to innovate and learn from failures.

  • Build resilience: Equip teams to weather uncertainty by building psychological safety, strong support systems and clear priorities.

7. Diversity, Equity, and Inclusion: A Leadership Mandate

Diversity, equity, and inclusion (DEI) are no longer optional—they are business imperatives:

  • Champion inclusive cultures: Ensure diverse voices are heard, valued, and empowered.

  • Address biases: Actively confront unconscious biases within yourself and your organization.


At Growth Space, we believe confident, self-aware leaders are the key to success. Start your growth here.

We deliver bespoke leadership development, management training and leadership coaching to support people at all levels with the skills to inspire, motivate, and create lasting impact.

Whether you want to develop strategic thinking, lead with empathy, be more emotionally intelligent, or build a collaborative culture, our learning and development programmes and coaching solutions are designed to meet your unique challenges.

We help you unlock your full potential and achieve both personal and organisational success.

For more ideas on Leadership visit our website growth-space.co.uk

Or to discuss Leadership Coaching and development programmes contact Polly:

polly@pollyrobinson.co.uk or call 07966 475195.

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Is Leadership Development Training Worth the Investment?

What is the ROI of Leadership Development? Leadership and management training may seem like a luxury your business can ill afford right now, but arguably it’s more vital than ever. Investing in leaders’ development is essential to unlocking the full potential of teams, increasing productivity, boosting retention, and building a successful business. Yet, investing time and money in leadership training often raises the question: Is it worth it?

What is the ROI of Leadership Development?

Times are challenging for UK businesses right now and budgets are tight. Leadership and management training may seem like a luxury your business can ill afford right now, but arguably it’s more vital than ever. Senior leaders and first-time managers are under more pressure and are more overwhelmed and unprepared for the challenges of their roles. Investing in their development is essential to unlocking the full potential of teams, increasing productivity, boosting retention, and building a successful business. The ability to inspire, guide, and adapt is what sets thriving businesses apart from the competition. Yet, investing time and money in leadership training often raises the question: Is it worth it?

Leadership Expectations Have Changed

Over the past 20 years, our exceptions of leaders have evolved. Leadership has shifted from a traditional command and control model to one that focuses on emotional intelligence, collaboration and adaptability. Today's Leaders are expected to drive innovation, growth and profitability and to place people at the heart of their leadership approach - fostering trust, building strong relationships and creating environments where individuals and teams thrive.

Leadership styles and strategies have also had to adapt to rapid technological advancements, changing workforce demographics, and the rise of remote and hybrid working. The digital workplace demands leaders who can manage virtual teams effectively and leverage digital tools to enhance communication and collaboration.

Why now is the time to Invest in Leadership Development

Balancing business objectives and hard KPIs with the human side of leadership is tough, and research highlights a critical gap in leadership skills. Ineffective management costs UK businesses billions in lost working hours and disengaged employees.

  • 82% of managers take on their roles without formal training (Chartered Management Institute Accidental Managers, 2023).

  • Only 40% of leaders rate their company’s leadership as high-quality (leadership consulting firm DDI 2023)

  • 75% of workers waste up to two hours out of their working week due to inefficient managers. Management practices leading to time lost include unclear communication (33%); lack of support (33%); micro-management (26%); and lack of direction (25%) (Department for Business & Trade).

  • 41% of employees report experiencing “a lot of stress” at work and those who work in companies with bad management practices are nearly 60% more likely to be stressed than those working in environments with good management practice. (Gallup’s State of the Global Workplace)

The Return on Investment in Leadership Training

Whether you’re exploring leadership development for senior leaders or management training for new managers, the evidence shows that the Return on Investment is substantial. It’s not only the participants who’ll benefit - the results will ripple through the whole organisation driving productivity, retention and trust

  • Businesses with formal leadership training see 218% higher income per employee than those without it (ATD Research)

  • The Chartered Management Institute (CMI) reports that every £1 spent on management and leadership development can yield £6 in ROI through increased productivity, innovation, and efficiency.

Why Investing in Training will Produce Tangible Benefits.

1. Better Decision-Making Leads to Higher Productivity

Leadership training equips executives with the tools to step back from day-to-day operations and align decisions with long-term goals. Confident leaders make clear, bold decisions, driving teams toward meaningful results. For businesses navigating economic uncertainty, this clarity can lead to increased productivity and streamlined operations.

For instance, leaders trained in coaching techniques can identify bottlenecks in team performance and guide their teams to work more efficiently. Research shows:

  • 37% increase in productivity from leadership training (IBM The Value of Training)

  • For every £1 spent on management and leadership development in the UK, businesses see an average return of £6 in increased productivity, innovation and (CMI)

  • 23% improvement in organisational performance (CMI 2023)

2. Increased Employee Retention and Reduced Turnover

Staff turnover can be costly, both in terms of finances and team morale. According to a study by Oxford Economics, replacing an employee in the UK costs businesses an average of £30,614 due to recruitment, onboarding, and lost productivity.

Investing in leadership training empowers managers to create supportive environments where employees feel valued and motivated. Great leaders inspire loyalty, growth opportunities and open communication—essential elements of employee satisfaction. Happy employees are more likely to stick around, reducing recruitment costs and keeping expertise within your organisation.

  • 94% of employees would stay longer at a company that invests in their learning and development (LinkedIn Workplace Learning Report)


  • 72% reduction in turnover reported by businesses that prioritise leadership development (Confederation of British Industry CBI)

  • 32% boost in employee engagement and productivity (CMI, 2023).

3. Improved Team Performance and Collaboration

Leaders are the torchbearers of the company’s culture, values and behaviours. Leadership development programmes help leaders foster a culture that matches the company’s mission and vision and promote values like collaboration, innovation, accountability, and respect in their teams. This positive influence spreads to all levels of the organization, creating a work environment that motivates employees and encourages them to give their best.

Leadership Training helps managers develop key skills like emotional intelligence, conflict resolution, and giving and receiving feedback. These skills break down silos and cultivate a culture of collaboration, which is critical for innovation and efficiency.

Effective leaders also create a culture of accountability and performance. They set clear expectations, provide feedback, and recognize and reward performance that supports strategy execution. This ensures everyone is working towards the same goals and motivates employees to perform at their best.

4. Adaptability and Innovation

Leadership training can help senior managers improve their ability to manage change. In today’s business world, change is constant, and companies must be able to adapt quickly to stay ahead of the competition. By learning how to manage change effectively, senior managers can help their teams navigate through difficult times and emerge stronger on the other side. A course on change management or strategic thinking, for example, gives leaders strategies and learn different models and strategies for change, and how to address human aspects of change, such as resistance, fear, and uncertainty. This adaptability ensures your business can stay competitive and resilient.

5. A Culture of Continuous Improvement

Leadership training doesn’t just benefit the individuals who attend the courses; it creates a ripple effect across the entire organisation. When leaders model effective behaviours like open communication, accountability, and innovation, these values permeate the company culture. Over time, this builds a self-sustaining environment of continuous improvement.

How to Measure the ROI of Leadership Training

So how do you quantify the return on investment (ROI) of leadership training? Here are a few metrics to track:

  • Employee Retention: Measure reductions in turnover rates post-training to assess improved retention.

  • Productivity Gains: Track improvements in project completion times, efficiency, or sales figures to demonstrate impact.

  • Engagement Scores: Use employee surveys to gauge increases in morale, satisfaction, and commitment levels.

  • Cost Savings: Calculate reductions in recruitment, onboarding, and absenteeism expenses.

  • Leadership Confidence: Evaluate pre- and post-program self-assessments or peer reviews to measure individual growth.

    Aligning these metrics with organisational goals will provide a comprehensive view of the programme’s effectiveness and help justify continued investment.

How to Ensure the Success of Leadership Training

To maximise the impact of your leadership programme, consider these best practices:

  • Tailor the Programme: Align training content with your organisation’s unique goals, culture, and challenges.

  • Engage Stakeholders: Secure buy-in from senior leaders to foster a culture of commitment and set an example.

  • Create a Learning Culture: Encourage participants to apply what they’ve learned and share insights with their teams.

  • Follow-Up Support: Provide coaching, mentoring, or action learning sets post-training to reinforce new skills and sustain behavioural change.

  • Track Progress: Use data and feedback to evaluate programme effectiveness and identify areas for continuous improvement.

  • Celebrate Wins: Highlight successes and progress to maintain enthusiasm and support for ongoing development initiatives.

Why Choose Growth Space for Your Leadership Training?

At Growth Space, we specialise in creating impactful Leadership Development Programmes tailored to your organisation’s unique challenges and goals. We are experts in leadership training, people development, Coaching and Facilitation to help businesses unlock their full potential.

With a proven track record of delivering measurable results—including improved retention, productivity, and engagement - we can help you to develop confident, resilient and high-performing leaders.

Ready to Invest in Your Leaders?

Contact Polly to discuss how our bespoke leadership training solutions can support your leaders.

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Goal Setting, Strategy, Leadership, Reflection Polly Robinson Goal Setting, Strategy, Leadership, Reflection Polly Robinson

Reflective Goal Setting for a Successful 2025: A Guide to Personal and Business Growth

The end of the year is a powerful moment to pause, reflect, and realign. It’s time to assess the past 12 months and plan for growth in the year ahead. A good way to do this is reflective goal-setting - a powerful approach to enhancing clarity, motivation, and success. This guide combines the latest research on goal-setting and practical tips for both businesses and individuals.

The end of the year is a powerful moment to pause, reflect, and realign. It’s the perfect opportunity for businesses and individuals to assess the past 12 months and plan for growth in the year ahead. A good way to do this is reflective goal-setting - a powerful approach to enhancing clarity, motivation, and success.

Reflective Goal Setting For Businesses

Reflective goal setting is incredibly valuable for businesses because it provides an opportunity to assess progress, learn from past experiences, and strategically plan for the future. By reflecting on what worked well and what didn’t, business leaders can identify patterns, strengths, and areas for improvement. This process helps companies become more agile and better equipped to adapt to changing market conditions. Reflective goal setting also fosters a growth mindset within teams, encouraging innovation and resilience by viewing challenges as learning opportunities rather than setbacks. When businesses take the time to evaluate their achievements and failures, they can refine their goals to ensure they are realistic, impactful, and aligned with the company’s mission and values.

Reflective goal setting promotes clarity and focus within an organisation. It allows leaders to prioritise key objectives, ensuring resources and efforts are directed toward the most important initiatives. This alignment is crucial for driving growth and fostering a cohesive, motivated team. Involving employees in the reflection process not only improves transparency but also strengthens commitment to the company’s vision. When everyone is clear on the goals and their role in achieving them, it enhances collaboration, accountability, and performance. Reflective goal setting, therefore, becomes an essential tool for both short-term success and long-term sustainability in business.

Reflective Goal Setting for Individuals

Reflective goal setting is equally valuable for individuals, as it gives you the opportunity to pause, assess progress, and realign with personal aspirations. By reflecting on past experiences, people can identify what has driven your successes, what challenges you’ve overcome, and where you might need to adjust your approach. This process increases self-awareness, helping you recognise your strengths, weaknesses, and patterns of behaviour that influence their outcomes. Reflection also allows you to take stock of your growth, celebrate achievements, and learn from any setbacks, which gives you the confidence to move forward.

For personal growth, reflective goal setting ensures that individuals remain focused on what truly matters to them, whether that’s career progression, relationships, or overall well-being. It offers clarity on values and priorities, helping to eliminate distractions and better allocate time and energy toward meaningful pursuits. By setting specific, actionable goals and tracking progress, individuals can stay motivated and resilient in the face of obstacles. Reflective goal setting encourages intentional living, where decisions and actions align with a deeper sense of purpose, ultimately leading to greater fulfilment and long-term success.

This guide combines the latest research on goal-setting, practical tips, and a personal story about my year’s achievements and lessons learned.

Why Reflective Goal Setting Works

  1. It Builds Self-Awareness

Reflecting on what you’ve done and what you’ve achieved this year, sharpens your understanding of what drives you and what holds you back. This self-awareness is a catalyst for breaking unproductive patterns and setting meaningful goals. Research in the Journal of Personality and Social Psychology showed that reflecting on past experiences boosts self-efficacy, helping individuals set more ambitious and achievable goals.

2. It Creates Clarity and Focus

When we reflect, we gain perspective, helping to prioritise what truly matters. This clarity ensures that your energy is directed toward impactful actions.

3. It Creates Results

Studies show that writing down specific goals increases the likelihood of achieving them by 42% compared to simply thinking about them. Reflective goal-setting encourages a growth mindset, enabling us to view setbacks as opportunities for growth. Harvard Business Review found that people who wrote goals with clarity and tracked progress were 33% more likely to achieve substantial outcomes.

4. It makes us more Motivated

Reflection helps us celebrate our wins and find meaning in our challenges. By tying goals to your personal values and aspirations, you set the stage for sustainable motivation throughout the year.

How to Reflect and Set Goals for 2025

  1. Reflect on the Past Year

  • Start by answering these prompts:

  • What were your biggest achievements, both personal and professional?

  • What challenges did you face, and what did you learn from them?

  • When were you happiest, and why?

  • What habits or routines contributed to your success?

  • Is there something you wish you had done differently?

2. Shift Your Perspective

  • Use the downtime over the holidays to gain perspective. Step away from daily pressures, take a long walk, or journal in a quiet space. Sometimes, a change in environment can reveal new insights.

3. Dream Big and Plan Strategically

Envision where you want to be in December 2025. Consider:

  • What do you want to celebrate next year?

  • What matters most to you—personally and professionally?

  • What habits, skills, or boundaries do you need to develop?

  • Write It Down - The act of writing turns ideas into tangible commitments. Use a journal, a vision board, or even a digital app to capture your reflections and goals.

4. Set SMART Goals

When setting goals, it’s important to make them SMART which stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

  • Specific: A goal should be well-defined and clear, answering the questions to give you a clear direction.

  • Measurable: How will you know when you get there? What metrics can you use to track progress and determine when it’s achieved.

  • Achievable: The goal should be realistic and attainable, considering the resources, skills, and time available. Don’t set goals that are so ambitious that you’re setting yourself up for failure.

  • Relevant: The goal must align with your broader objectives, values, and long-term vision so that your efforts are directed towards the right priorities.

  • Time-bound: Every goal should have a clear deadline or timeline for completion. This creates a sense of urgency and helps prevent procrastination.

Once you’ve set your SMART goals, the next step is to break them down into actionable steps. Identify the key milestones along the way—smaller, more achievable objectives that keep you motivated and moving forward. By celebrating these milestones, you build momentum and maintain focus.

5. Collaborative Goal Setting

If you're setting business goals, involve your team. Reflecting and planning as a group creates alignment, boosts morale, and builds motivation and shared accountability.

Collaboration with team members makes them feel valued, and engaged in shaping the future of the business. This not only boosts morale but also encourages a deeper commitment to the company’s objectives, as people are more likely to be invested in goals they’ve helped to create.

Collaborative Goal Setting also builds transparency and trust. People will gain a better understanding of how their roles contribute to the overall success of the organisation. It improves communication and reduces ambiguity, leading to more efficient execution of goals. And finally when team members are part of the goal-setting process, they can offer insights and perspectives that leadership might not have considered, leading to more innovative and well-rounded objectives.

Collaboration also nurtures a sense of shared accountability. When employees have a stake in the goal-setting process, they feel more responsible for achieving the targets set, not just for themselves but for the team as a whole. This collective sense of ownership can increase motivation and drive, creating a more unified and high-performing workforce.

Closing Thoughts

Reflective goal-setting is not just about ticking boxes; it’s about continuous growth As you embrace this process, remember to celebrate progress, adapt to challenges, and always keep your vision in sight.

Here’s to a successful, purposeful, and fulfilling 2025! What goals will you set for the year ahead?


How Growth Space can help you with Goal Setting?

For Businesses:

If you’re looking to align your team and set strategic goals for 2025, we can help. We can Facilitate a Goal Setting Workshop designed to guide your team through a reflective process, ensuring everyone is on the same page and motivated to achieve shared objectives. With our facilitation, your team will gain clarity and commitment, setting a strong foundation for success in the year ahead. Get in touch about Facilitation for your Strategy Day or Team-Away Day >

For Individuals:

Working with a Coach can provide the support and guidance you need to clarify your personal and professional goals and help you overcome obstacles, stay focused, and align your goals with your values. Find out more about working with one of our Coaches and get in touch for an initial chat >

For Everyone: Join Our Free Webinar: "Reflective Goal Setting for 2025"

As we approach the end of 2024, now is the perfect time to pause, reflect, and set meaningful goals for the year ahead. Our 1-hour interactive webinar is designed for business leaders, entrepreneurs, and professionals who want to align their personal aspirations with business objectives, fostering growth, clarity, and resilience in 2025. In this Goal Setting workshop, you will:

  • Reflect on the lessons learned and celebrate your successes from 2024

  • Explore a proven framework for setting impactful personal and business goals

  • Define actionable steps to turn your vision for 2025 into reality

  • Gain tools to stay motivated and resilient throughout the year

This session will equip you with practical strategies and actionable insights, empowering you to enter the new year with purpose and confidence.

Monday 9th December, 1pm-2pm Online.

Full details here: Reflective Goal Setting Workshop >

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