I am part of a small team to launch the first British Dal Festival in 2018. The festival will celebrate the magic of dal and similar pulse dishes from around the world through a week of events across the city of Bristol next month. The aim is to will highlight the cultural richness, flavour, and affordability of dal and in particular pulses grown in the UK, as well as their contribution to health, nutrition and environmental sustainability.
I have been involved in the development, planning and PR for the Festival including:
- Developing the Festival's objectives, story and brand.
- Creating a website and social media profiles for British Dal Festival.
- Inviting high profile chefs and food writers to share dal recipes and memories for the website.
- Curating a programme of dal cookery demonstrations for the Festival's Grand Finale.
- Developing and implementing a creative PR campaign to launch the festival to the national press, and working alongside a colleague who focussed in the Bristol media.
- Securing coverage in national titles and local radio including a feature written by Diana Henry in Waitrose Weekend, a feature on pulses in The Observer and listings in Olive and Delicious magazines.
