Tastesmiths - Consumer PR and sampling

Feb 25

Tastesmiths produce authentic home cooking curry kits designed to make it easy for home cooks to rustle up a delicious curry without the hassle of buying all the dry and fresh ingredients separately. Distinct from many curry kits all the ingredients (chilli, garlic, ginger) are fresh and spices freshly ground.

Tastesmiths had rebranded under new ownership in 2015 but never undertaken any proactive PR. A new listing with trade distributors Cotswold Fayre in autumn 2017, created an opportunity to build awareness of Tastesmith's with the UK media.

In a short and focussed PR exercise, I created a press release and targetted editors of the UK's leading food publications including Olive, Delicious, and BBC Good Food as well as trade publications like Speciality Food and Fine Food Digest. A very high conversion rate secured coverage in many leading titles.