Content Creation

Andrew Sheridan, Sosban - Great British Menu PR

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Chef Andrew Sheridan of Sosban in Llanelli in South Wales, was one of three Welsh chefs competing on Great British Menu on BBC Two this autumn. Great British Menu branded Andrew as the ‘maverick chef’ for his bold style turning traditional dishes like chicken soup and rice pudding upside down with his own unique spin.

This year Great British Menu is paying tribute to 70 years of the NHS and tasking 24 chefs from around the UK to create exceptional dishes for a banquet as a thank you to NHS heroes from around the country. Andrew went head-to-head against Chris Harrod from The Whitebrook in Monmouthshire and Jason Hughes from Chateau Rhianfa, Anglesey. The chefs were tasked with preparing a starter, fish course, main course and desert judged by a veteran chef Paul Ainsworth. Andrew was in the lead on points when he and Chris Harrod went through to the regional final on Friday to be judged by Andi Oliver, Matthew Fort and Oliver Peyton OBE. The judges loved Andrew’s dishes and two of them scored his Apple Rice Pudding 10 out of 10, but at the final reckoning they picked Chris Harrod to go through to the banquet.

We developed and implemented a media campaign for the national, regional Welsh and trade media with the aim of not only creating a buzz around his appearance, but also building awareness of him as a chef to watch and Sosban as a destination restaurant. We continue to work on securing national coverage for Andrew including other broadcast opportunities.

The brief for Great British Menu was to thank our NHS heroes and Andrew tackled the brief by not only celebrating the Welsh founder of the NHS, Nye Bevan, but also his great grandmother who worked as nurse in Liverpool until the grand old age of 82! Andrew said “Rebecca worked for 62 years in the NHS - a lifetime’s commitment and a true inspiration to me when I was designing my dishes!”

He said of the experience of the competition “it was intense but also incredibly rewarding! I met some amazing people and it has also made me release how far I have come in my career.”

www.sosban.wales

Café du Marché - Full Service Communications

 
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Tucked away down a cobbled mews in historic Smithfield in London, Le Café du Marché is an authentic and atmospheric French restaurant, run by the same family for over thirty years.

Le Café du Marché serves delicious classic French cuisine in the ground floor restaurant that has many loyal customers and has received praise from critics including Marina O'Laughlin. The restaurant has a unique and characterful private dining room on the first floor which is popular for corporate events as well as parties and wedding celebrations.

The owners of Le Café du Marché came to me looking for support with a full range of marketing and PR activity. Work commenced in December 2017 and continues with the aim of increasing bookings for the private dining room, securing restaurant reviews in the London and national media online and in print and improving communications with customers.

I am working closely with the owner and management team:

  • PR - restaurant reviews, chefs profiles, recipe placement and trade expertise and opinions.
  • Private event sales - improvements to marketing of the venue including writing and creating a new brochure; updating and adding to online listings including specialist wedding and events sites.
  • Planning and creating a communications calendar including blogs, social media and newsletters.
  • Writing blog content and creating an email newsletter.
  • Event management for an exclusive open day event for event organisers and wedding planners.

British Dal Festival - Curation and PR

 
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I am part of a small team to launch the first British Dal Festival in 2018. The festival will celebrate the magic of dal and similar pulse dishes from around the world through a week of events across the city of Bristol next month. The aim is to will highlight the cultural richness, flavour, and affordability of dal and in particular pulses grown in the UK, as well as their contribution to health, nutrition and environmental sustainability. 

I have been involved in the development, planning and PR for the Festival including:

  • Developing the Festival's objectives, story and brand.
  • Creating a website and social media profiles for British Dal Festival.
  • Inviting high profile chefs and food writers to share dal recipes and memories for the website.
  • Curating a programme of dal cookery demonstrations for the Festival's Grand Finale.
  • Developing and implementing a creative PR campaign to launch the festival to the national press, and working alongside a colleague who focussed in the Bristol media.
  • Securing coverage in national titles and local radio including a feature written by Diana Henry in Waitrose Weekend, a feature on pulses in The Observer and listings in Olive and Delicious magazines.

 

Branding - Lawson's Delicatessen - Slate

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Lawson's Delicatessen was an award-winning deli on the Suffolk Coast which is now known as Slate. In January 2017 it was taken over by new owners father and daughter, Clare Jackson and John Ormerod who planned to rebrand the business to Slate, to open a new shop in Southwold and to start an ecommerce business.

I worked closely with the new owners before the the change of ownership and throughout the rebranding process. I advised them on communications about the change of ownership to their loyal customers, the local community, their suppliers and the small team of staff. This involved developing a new website, setting up an email newsletter, creating press releases for the consumer and trade press, re-establishing their presence on social media and facilitating a staff away day and workshop

I brought in specialist creative agency, WHAT Associates, to create a new brand identity and managed the development and implementation of the new brand.

I provided a full marketing service to the team including

  • Strategic and practical marketing advice.
  • PR to local and national media as well as the trade press.
  • Writing blogs, including a monthly Cheese of the Month feature
  • Developing and writing a monthly newsletter (including growing the database).
  • Social media implementation and analysis
  • Managing the website, creating an online shop and reporting on engagement.

Content Curation - Aldeburgh Food & Drink Festival

Aldeburgh Food & Drink Festival is one of the UK's most renowned food and drink festivals. Over 70 food and drink producers gather at Snape Maltings near Aldeburgh in September every year. They are joined by a panoply of well-known chefs and food writers to entertain an audience of nearly 10,000 over the weekend.

Polly worked with Aldeburgh Food & Drink Festival from 2009-2014 and was ultimately a member of the small board. During her time with the Festival Polly brought in her network of chefs and food writers to bring new faces like Diana Henry, Sabrina Ghayour and Sam Clark of Moro to the Festival. She also generated many new ideas to evolve and generate additional revenue for the Festival including workshops, a Saturday night ticketed party and brought new sponsors on board.

Polly was particularly passionate about the Festival Fringe which we think is unique amongst food festivals as a fortnight of tours, walks, talks, workshops and special events run by local farms, producers, retailers and pubs and restaurants.

The Fringe events give the public the chance to engage with local food production and support the local economy.  When Polly took on managing the Fringe in 2009 the number of events went from about 25 to 60 with a much wider geographical spread across Suffolk and funding from local organisations.