5 Steps to Building a Brilliant Team. 4. Accountability

How Great Teams Hold Each Other To Account

Accountability is a sign of mutual respect. It’s about making sure what we said would happen, actually happens.

It’s about showing up for each other.

And it’s about caring enough to follow through — and to help others do the same.

In teams, accountability means:

• Taking ownership of your commitments

• Delivering work with integrity and consistency

• Checking in, offering support, and challenging each other to stay focused on shared goals

It’s not about blame.

It’s not about hierarchy.

It’s not about micromanagement.

This is the fourth blog in my series exploring how to build a brilliant team — inspired by Patrick Lencioni’s Five Dysfunctions of a Team model. Firstly, we explored Trust, the second blog looked at Healthy Conflict, the third focused on Commitment. Today, we’re talking about Accountability — and why the best teams hold each other to high standards.

Accountability is how trust and commitment come to life in action. When teams practise accountability well:

• Deadlines are met

• Decisions lead to action

• Feedback flows freely

• People feel proud of their contribution — and confident in each other

Of course, when accountability slips, progress stalls. Frustration builds. And things start to fall through the cracks. But with the right habits and behaviours, that’s entirely avoidable.

As Patrick Lencioni puts it:

"Accountability is the willingness of team members to remind one another when they are not living up to the performance standards of the group."

The best teams don’t rely on one person — usually the leader — to chase everyone for updates. They support and challenge each other. Because accountability is a team sport.

Individual Accountability vs Shared Accountability

Great teams hold themselves — and each other — accountable in two key ways:

1. Individual Accountability
   Show up with integrity
   Meet deadlines
   Deliver quality work
   Take ownership for results (good and bad)
   Follow through on commitments
   Avoid blame — focus on solutions

2. Shared Accountability
   Collaborate — don’t just operate in silos
   Support each other to succeed
   Hold each other to agreed standards
   Speak up if something isn’t right
   Remind each other of shared goals and purpose
   Accountability isn’t about hierarchy.

How to Build a Culture of Accountability

Accountability doesn’t happen automatically — it’s something teams have to practise and leaders have to model. Here’s how to create it:

1. Set Clear Expectations
   Be explicit about what’s expected — from roles, goals, behaviours, and values. No assumptions.

2. Communicate Openly
   Be transparent and honest — about priorities, progress, and problems.

3. Check-In Regularly
   Informal check-ins, one-to-ones, and regular team reviews keep people aligned and focused.

4. Collaborate
   Remind people that shared accountability means helping each other succeed — not just focusing on individual tasks.

5. Role Model Accountability
   Leaders go first. Take ownership of mistakes. Follow through. Ask for feedback.

Why Feedback Matters to Accountability

Feedback is like Oxygen - it should flow in every direction — upwards, sideways, and across the team. When everyone feels safe to offer insight and hold each other to account, the whole team gets better, faster.

Feedback isn’t something that happens once a year. It’s an everyday habit. Great teams give feedback:

• Little and often

• Up, down, and sideways

• Direct, clear, and kind

• Feedback helps teams learn faster, improve performance, and build trust.

How Meetings Show (or Break) Accountability

Meetings are one of the most visible ways teams live out accountability.

If meetings feel like a waste of time — or nothing happens afterwards — people disengage. Meetings should:

• Build alignment

• Clarify decisions

• Confirm actions

• Hold people accountable for follow-through

Final Thought: Accountability Builds Trust, Clarity and Care

Accountability isn’t about being hard on people — it’s about caring enough to hold each other to high standards. It’s about making sure good intentions turn into action. It’s about having the confidence to challenge and support your each other. And it’s about creating a culture where following through isn’t optional — it’s what we do.

It’s not always easy — but it is important.

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Reflection Exercise: How Can We Be a More Accountable Team?

This is a simple, practical exercise you can use in your next team meeting — to open up an honest conversation about accountability.

1. Step 1: Ask your team these questions:
   Give everyone a few minutes to jot down their thoughts quietly first.
   When have you seen a lack of accountability in this team — and what happened?
   What gets in the way of holding each other to account?
   What’s the cost when we don’t follow through?
   What behaviour do we need to call out more often here?
   What would help us be better at giving (and receiving) feedback?

2. Step 2: Gather ideas together
   Use post-its, a whiteboard, or an online board (Miro, Jamboard) to capture themes.
   Look for patterns. Be curious. Avoid blame.

3. Step 3: Decide on one small action

Ask:

• What’s one thing we want to do differently as a team from today?

• What behaviour do we all agree to commit to?

One practical way to build accountability is to create a simple Team Accountability Contract - something short, clear, and visible that helps everyone stay on track. This is a shared agreement about what you expect from each other. For example:

• “When we commit to something, we will… follow through and update the team.”

• “If something is delayed or unclear, we will… raise it early and ask for help.”

• “When someone forgets or drops the ball, we will… remind them kindly and directly.”

• Co-create it together. Keep it visible. Refer back to it often.

• This turns accountability from something awkward into something normal, expected, and supportive.

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Need Help Building a Culture of Accountability in Your Team?

Accountability doesn’t have to feel hard or uncomfortable — it’s about clarity, consistency, and care.

That’s where I come in.

I design and facilitate practical, human team workshops that help teams create clear agreements, better habits, and a culture of everyday accountability.

→ Workshops rooted in insight and action.

→ Tools to build shared ownership and feedback skills.

→ Space for people to talk (really talk).

If you’d like to chat about how I could support your team, get in touch.

Call Polly on 07966 475195 or email polly@pollyrobinson.co.uk