The Cookaway
The Cookaway is an exciting new range of chef-led recipe boxes featuring authentic recipes from around the world to make cooking at home a real adventure.
The Cookaway is ideal for home-cooks who love to cook, discover and learn - a little different to other recipe boxes which are often focussed on time and convenience. Authenticity, flavour and quality of ingredients are at the heart of The Cookaway which features five chefs who each specialise in different regional recipes from Indian to Italian, Spanish to Japanese, with more cuisines to come. Menus are rooted in their heritage and come with authentic top-quality ingredients so that home cooks can discover unusual and adventurous dishes and learn new techniques.
With no subscription required you are free to order whatever you want, whenever you want, and to try the menus with no commitment giving customers greater flexibility and the option to send a box as a gift. Each box contains one menu rather than a series of individual meals all using healthy, top quality ingredients from trusted suppliers. The full range of menus is always available so you can return to your favourites again and again or try something new. Finally, each recipe is completely transparent with its ingredients meaning that cooks can recreate the recipes for yourself.
The Cookaway’s head nutritionist, May Simpkin, works with the chefs in the development of their recipe to ensure each menu includes plenty of fresh vegetables and a good balance of protein and slow release carbohydrates. She also has developed her own range of Healthy menus for The Cookaway.
The Cookaway launched in autumn 2019, and a new more user-friendly website launched recently alongside two new cuisines Japanese and Spanish. Founder Nidhi Verma says: “We were inspired to launch The Cookaway because we wanted to put the joy of cooking back into the recipe box experience. We’ve tried to evolve the traditional business model and to create a foodie adventure in a box which appeals to people who enjoy cooking and love to discover world cuisines and learn from chefs they can trust. Our customers love the excitement of taking a journey into different world cuisines, discovering unusual ingredients, and learning new skills guided by our specialist chefs, just as they would from reading a recipe book.”
Since the Covid-19 pandemic and lock-down in the UK, the business has seen a significant increase in sales as cooking and eating together has become a focus of people’s lives, as some people have more time to cook and are seeking something more exciting and fun than their usual repertoire of recipes.
Nidhi adds: “We launched The Cookaway last autumn to a great response from customers, but since lock-down began at the end of March we’ve seen a real spike in interest. Not only does The Cookaway offer all the convenience of a home-delivery and access to fresh, healthy and unusual ingredients without having to visit a supermarket, but our boxes bring families and friends together to enjoy the cooking process as much as eating the meal. We’ve even seen friends and family buying boxes for video cook-alongs and date nights.”
