Chef Gareth Ward / Ynyshir Michelin-Star Restaurant - PR

Gareth Ward - Ynyshir

I offered PR for Michelin-star restaurants Ynyshir in Wales between June 2017 and December 2019.

 Ynyshir is a destination restaurant and rooms, led by chef Gareth Ward and Amelia Eiriksson. Over the last two years, Ynyshir has been through significant refurbishment, with each stage moving further away from a traditional country house hotel, towards an exceptional destination. These developments have been recognised by numerous awards. In 2017 Ynyshir was awarded five AA Rosettes - the first ever restaurant in Wales to achieve that accolade and one of only three restaurants in the UK to reach that standard. Ynyshir also scooped the Decanter/Hine Restaurant of the Year 2017 and  The AA Wine Award for Wales 2017-18. It has retained its Michelin Star and is number 12 in the Good Food Guide 2018. 

Our focuswas to:

• Reposition Ynyshir as a destination restaurant, not country house hotel.

• Secure visits and reviews focussed on the tasting menu and cooking techniques in food press and luxury publications such as The Telegraph Ultra, Food & Travel, Country & Town House.

• Raise Gareth's Profile as a Chef to Watch with interviews and profile pieces.

• Secure appearances for Gareth at major events like Hotelympia and Abergavenny Food Festival.

• Explore opportunities for Gareth to appear on radio and television.

• Advise on website content and use of social media.

Working with Peers Communications.

Lisa Goodwin Allen at Northcote - Restaurant PR

Northcote is a luxury, independent boutique hotel located in Lancashire. The restaurant  has held a Michelin star for 20 consecutive years. Northcote’s kitchen is led by Executive Chef Lisa Goodwin-Allen, who took up the reins in October 2017 when co-founder Nigel Haworth stepped back to become Chef Ambassador. 

• Raise Lisa Goodwin-Allen's profile with interviews, profile pieces and recipe placement.

• Secure opportunities for Lisa to appear at trade and consumer shows like the Northern Restaurant and Bar Show.

• Announce the line-up for Northcote's annual gastronomic event, Obsession, and manage press invitations to the London launch as well as the month-long event.

• Report monthly on coverage achieved.

Restaurant PR