Chef Gareth Ward / Ynyshir Michelin-Star Restaurant - PR

PR
Written By Polly Robinson
Gareth Ward - Ynyshir

Gareth Ward - Ynyshir

I offered PR for Michelin-star restaurants Ynyshir in Wales between June 2017 and December 2019.

 Ynyshir is a destination restaurant and rooms, led by chef Gareth Ward and Amelia Eiriksson. Over the last two years, Ynyshir has been through significant refurbishment, with each stage moving further away from a traditional country house hotel, towards an exceptional destination. These developments have been recognised by numerous awards. In 2017 Ynyshir was awarded five AA Rosettes - the first ever restaurant in Wales to achieve that accolade and one of only three restaurants in the UK to reach that standard. Ynyshir also scooped the Decanter/Hine Restaurant of the Year 2017 and  The AA Wine Award for Wales 2017-18. It has retained its Michelin Star and is number 12 in the Good Food Guide 2018. 

Our focuswas to:

  • Reposition Ynyshir as a destination restaurant, not country house hotel.

  • Secure visits and reviews focussed on the tasting menu and cooking techniques in food press and luxury publications such as The Telegraph Ultra, Food & Travel, Country & Town House.

  • Raise Gareth's Profile as a Chef to Watch with interviews and profile pieces.

  • Secure appearances for Gareth at major events like Hotelympia and Abergavenny Food Festival.

  • Explore opportunities for Gareth to appear on radio and television.

  • Advise on website content and use of social media.

Working with Peers Communications.

Polly Robinson
FREELANCE WRITER,  PR, MARKETING EXPERT
SPECIALISING IN FOOD AND DRINK.
http://www.pollyrobinson.co.uk
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