Restaurant launch - Catch at the Old Fish Market, Weymouth

Catch at the Old Fish Market opened in June 2021 amidst the colour and energy of Weymouth’s working quayside. It offers an authentic sea-to-plate dining experience serving fish and shellfish with unequivocal local provenance and landed just a few feet from the restaurant kitchen. Head Chef Mike Naidoo was inspired by the quality of local produce to Dorset to open the restaurant after years at Jason Atherton’s Pollen Street Social.

Although Dorset is a haven of top quality local food, Weymouth does not have a reputation for fine dining and the owners of Catch want to create a destination restaurant that also supports the local fishing industry. . Within a few months of opening, the team secured a Michelin Guide listing for its commitment to “Sustainable Gastronomy.”

We began working with Catch in autumn 2021, a few months after opening. We developed several themes for the PR campaign to launch the new restaurant:

• Restaurant Reviews: Invitations to restaurant critics in national newspapers and magazines. Secured a review in the Financial Times by Tim Hayward, Sainsbury’s Magazine etc

• Profile raising: Building a profile for head chef Mike Naidoo with interviews, recipe placement and profile opportunities including Delicious magazine, The Caterer, Code Hospitality

• Establish Catch at the Old Fish Market as a destination restaurant in Dorset, linking with local tourism organisations and accommodation. Securing coverage in Coast magazine, Elle magazine, The Dorset Guidebook.