We take a look at what trends are emerging in how British consumers shop and eat. Are our habits changing in response to growing awareness of diet-related health? How will Brexit affect our shopping baskets? And how is social media changing our relationship with food?
Almost half of UK consumers shop online for groceries now with younger shoppers more likely to choose online over in-store.
For food and drink brands it is crucial to understand how consumers are using online anytime and any place to buy their groceries, and to ensure that their products are front of mind and interest is converted into sales.