Turnips Borough

Turnips Borough is a retailer and wholesaler of fruit and vegetables dedicated to sourcing and supplying the freshest, most flavourful produce. The range, quality and freshness of produce from heritage tomatoes to speciality mushrooms and exotic fruit they sell from their stall at Borough Market is amongst the best you will find.

Turnips is run by the two generations of the Foster family, founded by Fred and Caroline in the 1980s. Now Charles and Frederica Foster have joined the family business and are driving it forward for the future with a pioneering approach to reducing food waste. Turnips has supplied produce to top London restaurants and chefs since the 1980s. In the early 1990s the wholesale business moved to Borough Market and became the first trader to start selling to the public when the market first opened to shoppers in the mid 1990s. Today Turnips is open 6 days a week and offers a 24/7 service to restaurants including La Gavroche, Alain Ducasse at The Dorchester and Bagatelle.

Turnips Kitchen is a vegetable-led street food business which takes fruit and vegetables that would otherwise go to waste and turns it into delicious juice and street food which is sold from Borough Market, Greenwich Market and other pop-up and temporary sites including Vinegar Yard, near London Bridge.

Turnips Kitchen came about from the family’s commitment to reducing waste of fruit and vegetables from the stall that while still perfectly good, could not be sold.

The Foster family have brought me in to refine and communicate the Turnips story and demonstrate their expertise; to introduce the ‘next generation’ and build their profile within the business and build brand awareness through social media communications including a new brand, new website, improved social media and a targeted media relations campaign.