“One of the biggest rebrands of 2014” - Design Week
The Chevallier family have been crafting cyders at Aspall Hall in Suffolk since 1728. Today the business is run by brothers Barry and Henry Chevallier Guild whose cyder, vinegar and apple juice receive increasingly global acclaim for quality and taste.
In an increasingly competitive cider market, crowded by big brewers with big budgets and fickle drinkers' constant quest for the new and the different, Aspall has taken the bold move of focussing on a quality liquid, an authentic story and not pursuing the latest trends.
We were brought in to help Aspall manage a major review of the brand and to implement a complete overhaul of the visual identity and communications strategy including new labels, packaging, point-of-sale, and web site. We project managed the whole process working with London design agency NB Studios, photographers, web developers, internal stakeholders.
We worked on the tone of the Aspall message developing a style and language that was consistent and confident across the web site, social media, packaging and press.The challenge was to maintain an overall vision for the brand and stick to the brands core values of authenticity, heritage and quality.
You can read more about the project in The Guardian: Aspall Authenticity is a Key Ingredient in our Digital Marketing Strategy.