We managed PR for the Aldeburgh Food & Drink Festival for four years until 2014. We built relationships with the local press and radio as well as national journalists, food writers and influential bloggers to raise awareness of the Festival and reach new audiences.
We aimed to secure publicity in the run up to the event working with publications long lead times to achieve both full features and diary listings in publications like BBC Good Food, Delicious, Food & Travel Magazine, Condé Nast Traveller and Country Homes & Interiors. The Festival was regularly named by publications like The Guardian and The Telegraph as one of the UK's top food festivals.
Each year we brought a prestigious list of journalists to and experience the Festival and the magic of the Snape marshes for themselves. In 2014 journalists from The Telegraph, The Guardian, Waitrose Kitchen, and Country Living attended as well as some of the UK's most influential bloggers like Mrs Marmite Lover, The Botanical Baker and Lavender & Lovage generating significant activity on Twitter and Instagram and valuable online content.