Jack & Beyond - consumer PR and building a national audience

Jack & Beyond is a cake shop and café in Fulham, London which offers affordable bespoke and personalised cakes for delivery across London within 24 hours as well as nationwide delivery of gorgeous brownies and divine mince pies, macarons, cookies and more.

Jack &. Beyond launched in November 2019 not long before the coronavirus pandemic forced them to close their Fulham cafe and they drove them to develop a new online shop with products that could be delivered across the UK by courier. Through a successful PR campaign focussing on occasions such as Christmas, Valentine’s Day and Mother’s Day we have helped to build a successful online business with coverage in national newspapers and food & Lifestyle magazines. Back links to Jack & Beyond’s website from online coverage has been a huge bonus for SEO and helped improve their search rankings and driven traffic to the website. Fulop Gabor, founder of Jack & Beyond says:

“Polly is delivering exactly what we were looking for in terms of PR. We worked with two different PR agencies before we found Polly but neither hit the mark as Polly has.

She is always extremely responsive, understands the food & drink & hospitality businesses and has great contacts. Polly believes in our brand and potential as much as we do. Most importantly we couldn't have been happier with all the coverage with big newspapers such as The Telegraph, Daily Mail or Evening Standard. We are extremely happy with our partnership and couldn't be more excited about the future and our partnership with Polly.”