Everyone needs a roadmap.

I can help to clarify your business objectives and how to achieve them, develop a coherent message, set objectives and build a plan.

I will help you to realise the potential of your brand's values and product's strengths and how to appeal to your target audience. I draw on my deep knowledge of the food and drink sector to achieve your priorities within your budget.

I will look at your business with a fresh pair of eyes.  If you feel stuck in a rut I offer one-off workshops to help you get away from the day-to-day work and review your objectives and identify new opportunities.

I will develop (and help to implement) bespoke marketing and PR plans which are affordable, achievable and represent a clear return on investment.

 

 

Getting to the heart of your brand.

Brands tell their story in many ways; through words and tone of voice, packaging, logo, colours and typography, graphics and photography.

I will help you to get to the core of your brand's personality, purpose and values and help you develop your key messages and your tone of voice. This is the starting point for any marketing and communications activity.

If you need creative design, I work closely creative agency WHAT associates. Together we can define your brand look and feel, either designing a brand identity from scratch or working with existing brand guidelines. The WHAT associates team bring years of experience of creating both print and digital design including packaging, brochures, stationery, advertising and web design. 

I have extensive experience of managing branding projects from developing brands from scratch to managing a complete brand refresh or just making a few tweaks and work hand-in-hand with WHAT associates to deliver your project.

Take a look at the case studies to find out more.

 

We live in a multi-channel age.

I will demystify the complex world of digital marketing including websites and blogs, social media and email newsletters. I will show you where to start, where to focus your resources and how to engage with and grow your audience.

Digital marketing can be a hugely powerful and cost-effective way to build your brand and audience.

I'm experienced in developing simple, affordable websites for small businesses and regularly work with more specialist developers to build ecommerce sites, acting as an advisor and holding your hand through the process to avoid unnecessary costs and delays. 

I can help you create a branded email newsletter and grow a mailing list of customers and fans. I can get you up and running on Twitter, Facebook and Instagram. As well as tracking engagement and google analytics to make further recommendations for your online presence. 

I work flexibly; either providing full service support for all your digital marketing or just providing you with the tools and knowledge you need to do to it yourself.

For examples of my work have a look at my Case Studies >

 

Make your story stand out.

I develop and implement sustained media campaigns that will get your products or your business in front of the food and drink sector's most influential journalists and freelancers in the national press, lifestyle magazines, trade press, broadcast media and online. I also have good relationships with influential chefs, food writers and bloggers.

I will create relevant and timely stories and help you to develop an opinion to share with the media. Through effective PR we will get people talking about your product and your brand, raise your profile and increase your sales.

I will get to know your business, brand and story intimately so I can tell your story with nearly as much knowledge and enthusiasm as you.

 

I love a good story.

I love to write about food and drink and will develop a tone of voice that is right for your audience and the channel. I'm expert in crafting words and compelling content.

I write copy for websites, blogs, print, email newsletters and press releases. I know how to develop tone of voice, or a personality for your business and adapt it for different channels. I write copy that engages people and makes them want to find out more.

I also love to edit copy that you've created whether it's for packaging, leaflets or a blog. I can make it succinct and punchy and talk directly to your reader. 

Consistent communications

In every touch point with your customers from your packaging to customer service to Twitter you are building your brand and your relationship with your audience - so it's vital that these messages and stories are interesting, relevant and consistent.

I will create interesting and engaging content about your business, brand and products that are alighted with your business strategy and activities like new product launches. 

I will build a cohesive and integrated communications plan to outline the content, objectives, timeframes and channels, this ensures that your communications are joined up and focussed.

I can create content writing blogs, newsletters or advertising copy and also develop new content opportunities such as partnerships with other brands on events or social media competitions.

Good content is not only about words but about design and images too. I can recommend a number of photographers and film makers to build a portfolio of images or video to work alongside the words.