Binary Botanical, a sophisticated light beer for wine-lovers created by Good Living Brew Company. This superior refreshing beer with a tangy prosecco-like taste, was created by a team of women with years’ of experience of the brewing industry, shared frustration of wanting a moderate alcoholic beverage – yet not enjoying the traditional bitter taste of beer.
binary botanical launched in summer 2018 and was listed by Ocado in May 2019. It is also available in independent retailers including Harvey Nichols and a number of bars and restaurants including Tramshed Shoreditch and L’Ortolan.
While most beers are brewed using hop cones, binary botanical is infused for five days with organic leaves from Sovereign and First Gold hop bines, the name given to the stems of the hop plant. And while hops impart a bitterness that isn’t for everyone, hop bine leaves add a unique flavour.
Good Living Brew Company asked me to help them distill their complex messaging to engage with customers in both the retail and bar/restaurant environment. I am now supporting their Ocado launch with a targeted PR campaign to the trade and consumer press.