Polly Robinson

Almost half of UK consumers shop online for groceries now with younger shoppers more likely to choose online over in-store.

For food and drink brands it is crucial to understand how consumers are using online anytime and any place to buy their groceries, and to ensure that their products are front of mind and interest is converted into sales.

PR is a powerful and effective way to raise awareness, to build loyalty and drive sales. But with so many brands fighting for so few column inches, how do you make sure your story makes it to the top of the page. Here are 10 Tips for developing a successful PR campaign, whether you are running it yourself or working with a PR agency.

Today's consumers are constantly connected. The mass adoption of smartphones, tablets and social media result in an always switched-on culture. Food websites have overtaken cookery books as a source of inspiration and we cook along to videos. 

What does this mean for food brands?

We take a look at what trends are emerging in how British consumers shop and eat.  Are our habits changing in response to growing awareness of diet-related health? How will Brexit affect our shopping baskets? And how is social media changing our relationship with food?